The growing popularity of build‑to‑rent (BTR) properties brings forth a unique set of challenges and opportunities for digital marketing agencies …


SmartTouch® Interactive Blog
Everything you need to know about real estate marketing trends, news and more.
The Heights at San Gabriel, a Blackburn Homes community in Georgetown, TX recently hosted their two‑day Grand Opening event showcasing …
In the dynamic landscape of the real estate market, home builders face the constant challenge of adapting to changing trends. …
Spotlight Shines on Technology Driven Marketing Programs for New Home Builders at Fall 2023 THBS-HTS Summit
TecHome Builder Summit (#THBS) and Housing Transformation Summit (#HTS) co‑located this week in Phoenix, AZ for what AE Ventures is …
SmartTouch® Goes Onsite at Amblebrook Gettysburg to Present Q3 Marketing Results and Talk 2024 Marketing Strategy
Our SmartTouch® team was on the road late in the week to Gettysburg, PA to deliver our Quarterly Marketing Results …
SmartTouch® Participates in Ground Breaking Party for Saratoga Homes Newest Master Planned Community in Humble, Texas
The Townsen Landing community, coming soon to Humble, Texas, has finally broken ground after seven long years in the making. …
SmartTouch® was honoured to have our CEO Robert Cowes invited to be part of this year’s judging of The Marketing …
The 17th annual Jeff Shore Sales & Marketing Summit just wrapped up in Nashville, TN where our SmartTouch® team participated as …
If you missed the chance to attend our live webinar at the end of June, don’t worry! We have the …
The 17th annual Jeff Shore Sales & Marketing Summit is just around the corner and the SmartTouch® team is …
SmartTouch® Interactive and Cecilian Partners Empower Master Planned Community Developers to Deliver Seamless Home Shopping and Gain Real-Time Buyer Intelligence
Two best‑in‑class proptech solution providers combine NexGen marketing intelligence with 3D mapping tech to provide real‑time customer data and a …
Our team from SmartTouch® attended the ribbon cutting for the Grand Opening of the newest addition to the resort‑style amenities …
SmartTouch® Interactive was selected to help DHI Mortgage – D.R. Horton Financial Services Division develop a home buyer ad campaign …
This month our marketing expertise and strong client relationships were rewarded with our 40th HBA (Home Builders Association of Greater …
Earlier this week our merry band of real estate marketing experts led by Robert Cowes, visited the brand new offices …
This week our team visited the beautiful Meyer Ranch community in New Braunfels, Texas. Robert Cowes and Brigitte Sanchez were …
Our team saddled up (figuratively) and traveled to Horseshoe Bay, TX as part of our Brand Discovery with Modern Homestead …
Did You Miss It? Watch the Encore Presentation – Top MarTech Experts Talk About the Future of Marketing Technology
Wow – What a Webinar! Robert joined Jeff Shore and fellow panelists Ethan Beute, of BombBomb, John Lee of Anewgo, and …
The month of April is always a marathon as we prepare and present Quarterly Marketing Reports for our agency clients. …
SMARTTOUCH® JOINS JEFF SHORE AND TOP MARTECH EXPERTS TO TALK ABOUT THE FUTURE OF MARKETING TECHNOLOGY
Emerging technology is accelerating growth and changing the way we do business. Get ready to have your mind blown as …
February was an award‑winning month for our talented marketing team at SmartTouch® Interactive. This year as part of the International …
THAT’S A WRAP! SMARTTOUCH® INTERACTIVE REFLECTS ON ANOTHER SUCCESSFUL 2023 NAHB INTERNATIONAL BUILDERS’ SHOW®
SmartTouch® Interactive President and CEO, Robert Cowes, hit the stage twice at the annual NAHB International Builders’ Show® in Las …
Home Builder and Real Estate Marketing Experts to Help Sales and Marketing Teams Tap into New Strategies and Technology for …
As Hillwood Communities continues to expand in the Houston market, it was an internet‑enabled black van instead of a red …
SmartTouch® Interactive Releases New Utour® SmartConnect Integration with NexGen CRM to Nurture Self-Guided Tour Leads
SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, new home sales CRM, and marketing automation solution provider, is excited to announce the release …
SMARTTOUCH® INTERACTIVE HONORED WITH THREE SILVER AWARDS FROM THE NAHB NATIONAL SALES AND MARKETING COUNCIL
Award‑Winning Real Estate Marketing Agency Receives Best Digital Marketing Campaign, Best 55+ Digital and Best 55+ Integrated Marketing Strategy or …
SMARTTOUCH® MID-MONTH MASHUP | A RIBBON CUTTING, WOMAN CRUSH WEDNESDAY, A COSTUME CATWALK & A LITTLE THING CALLED THE WORLD SERIES
It’s been a minute since we’ve done one of these recaps of what’s been happening at SmartTouch®, so now is …
AMBLEBROOK™ AT GETTYSBURG AND CROWN COMMUNITY DEVELOPMENT TAKE HOME SIX GALA AWARDS HOSTED BY THE NVBIA
SmartTouch® Interactive is proud to announce that Amblebrook™ at Gettysburg, a Crown Community Development, was awarded SIX Great American Living …
SmartTouch Interactive Award‑Winning Creative Cinches New Marketing Campaign Awards for Houston Client, Pomona by Hillwood. SmartTouch® Interactive, an award‑winning interactive …
SMARTTOUCH® PRESIDENT & CEO, ROBERT COWES III PARTICIPATES IN 2ND PANAMÁ TEXAS BUSINESS SUMMIT® 2022
SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company is …
Your social channels can feel buried with the constant stream of competitor content and lack of engagement with your posts. …
The SmartTouch® team headed south to Mexico to meet with the leadership team from our new client, Mazati. Saul Navarro, …
Leading real estate marketing agency takes home new awards from six home builder and marketing associations for client work, including …
By Robert Cowes III, President & CEO, SmartTouch® Interactive New home marketing and sales teams know all too well that …
It was an evening full of STARS as our amazing team won FIVE of the following TAB STAR awards for …
SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company is …
SmartTouch® Interactive Makes Finalist List For Seven 2022 Max Awards From The Home Builders Association Of Greater Austin
SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company is …
Geofencing for real estate is a breakthrough technology built specifically for residential home builders and developers. It combines location‑based targeting, …
SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company is …
Last week our team enjoyed a great meeting with Emily Lane and Max Harford from Veramendi to plan the buyer …
SmartTouch® Interactive Amps Up the SmartTouch® NexGen CRM and Marketing Platform with New Home Appointment Management and QR Code Marketing Features
Austin, TX – May 9th, 2022 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, new home sales CRM, and marketing …
TecHome Builder Spring Summit 2022 Recap: What an eventful few days it has been for our team down in Louisville, …
When it comes to marketing to home buyers, email marketing is as important as ever. According to our latest research, …
Our SmartTouch Interactive Austin team attended the Home Builders Association of Greater Austin Housing Forecast Summit today. It was so …
SmartTouch® Interactive President and CEO, Robert Cowes, Account Executive, Kelly! Dugas, and SEO Specialist, Eric Sims, participated in the annual …
What a week it’s been! Our Austin team traveled to New Braunfels to discuss quarterly performance with Emily of Veramendi …
What a year 2021 was! Just like any other business, we faced challenges and hardships, but also reached milestones and …
Austin, TX – January 6th, 2022 –SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …
You’ve heard that changes were coming in the latest Apple iOS update that would have implications for your digital advertising …
Resort community development sales teams know all too well that capturing and keeping a buyer interested takes persistence, much like …
SmartTouch Interactive Award‑Winning Creative Cinches New Marketing Campaign Awards for Houston Client, Pomona by Hillwood. Austin, TX – October 20th, …
What is a zero click search? Zero click searches are search queries that do not send web traffic to a …
SMARTTOUCH® INTERACTIVE NAMED TOP 20 MINORITY OWNED BUSINESS 4TH YEAR RUNNING BY AUSTIN BUSINESS JOURNAL
It is our great privilege to announce for four consecutive years, SmartTouch® Interactive has been honored by Austin Business Journal (ABJ) as …
Building the Right Real Estate Marketing Strategy for New Home Builders and Developers Every marketing plan needs an established …
Standing out on the first page of Google results is always a top‑of‑mind objective for any home builder or developers’ …
This week we met with Erika Ramon, the Marketing Manager for Crown Community at Meyer Ranch. Our leadership team spent …
Austin, TX – August 10, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, …
SmartTouch Interactive Team members, Account Executive, Michelle Kana, & Art Director, Bruno Sanchez, participated in the inaugural Texas Panama Business …
SMARTTOUCH® PRESIDENT & CEO, ROBERT COWES III TO PARTICIPATE IN THE INAUGURAL PANAMÁ TEXAS BUSINESS SUMMIT® 2021
Austin, TX – July 23, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …
The STI team had a great QMR and lunch together reviewing quarterly results with Blackburn Homes yesterday. We were delighted …
Austin, TX – July 20, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …
SmartTouch® Interactive Wins Seven 2021 MAX Awards from the Home Builders Association of Greater Austin
Austin, TX – July 1, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …
Austin, TX – June 15, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …
Austin, TX – June 8, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …
It’s finally here! The big unveiling of our #1 spotlight from our Best of 2020 success stories. This week we’re …
It’s almost a wrap on our Best of 2020 success stories. This week we’re sharing one more top‑performing program with …
This week Robert Cowes, Michelle Kana, Maddie Suhling, Karina Saucedo, and Eric Sims of SmartTouch® Interactive visited the beautiful Pomona …
This week Robert Cowes, Sarah Callaway, Maddie Suhling, and Eric Sims of SmartTouch® Interactive visited the stunning Wolf Ranch in …
This week Robert Cowes, Michelle Kana, Maddie Suhling, and Eric Sims of SmartTouch® Interactive took a trip out to visit …
The countdown is on for the final three from our favorite 2020 success stories that showcase our creative energy at …
Each week, we are sharing one of our favorite success stories that showcase our creative energy at work, helping our …
Each week, we are sharing one of our favorite success stories that showcase our creative energy at work, helping our …
Each week, we are sharing one of our favorite success stories that showcases our creative energy at work helping our …
Each week, we are sharing one of our favorite success stories that showcases our creative energy at work helping our …
Each week, we are sharing one of our favorite success stories that showcase our creative energy at work helping our …
In a year where the one constant was change, SmartTouch® Interactive was able to help our home builder and real …
SmartTouch Interactive Honored with Two Silver Awards from the NAHB National Sales and Marketing Council
Award‑Winning Real Estate Marketing Agency Receives Best Website and Best Realtor Program from the National Association of Home Builders Sales …
SmartTouch® Interactive Delivers Home Buyer Data Enrichment with FullContact and Powerful Interoperability with New Zapier Integrations
Home Builder and Real Estate Developer Sales and Marketing Teams Gain Access to a Wealth of Home Buyer Contact Data …
SmartTouch® Interactive Named Top 20 Minority Owned Business and Top 25 Marketing Agency 2020 by Austin Business Journal
We are thrilled to announce, for the third year running, SmartTouch® Interactive has been honored by Austin Business Journal (ABJ) …
Leading Real Estate Marketing Expert SmartTouch® Interactive Showcases Three Recent Brand Launches Texas Builders and Developers, Preservation Ranch, B & …
Why Is SEO Important for Home Builders? Everything starts with a search, which is why search engine optimization (SEO) is …
SmartTouch® Interactive announced today they are sponsoring the upcoming TecHome Builder Online Summit taking place September 29‑30, 2020. By sponsoring …
Tanner Ross, VP of Marketing at SmartTouch® Interactive Receives Top Recognition from Local and State Home Builder Associations
SmartTouch® is recognized as one of the best real estate developer and home builder marketing agencies in the industry with …
There are two reasons why you may have chosen to read up on home builder Facebook post ideas: 1. Your …
Leading Home Builder and Real Estate Developer Marketing Agency Wins Multiple Awards for Creative Design, Digital Programs and Associate of …
SmartTouch® Interactive Finals for 13 Texas Association of Builders Star Awards 2020 7th Consecutive Year Leading Home Builder and Real …
SmartTouch® Interactive Finals for 13 Texas Association of Builders Star Awards 2020 7th Consecutive Year Leading Home Builder and Real …
Hillwood Communities, a Perot Company, Engages SmartTouch® Interactive for Strategic Marketing Services and SmartTouch NexGen CRM for Two Key Properties
Leading residential developer, Hillwood Communities selects SmartTouch® Interactive for comprehensive marketing strategy, planning and execution and managed CRM services for …
SmartTouch® Interactive Implements 6 New Clients on SmartTouch® NexGen’s’ Real Estate CRM & Marketing Automation Platform
Austin, TX – June 24, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …
Facebook Required Maintenance? Like many other agencies and social media marketers the Facebook “outage” or “required maintenance” was a little bit of …
SmartTouch® Interactive Implements 6 New Clients on SmartTouch® NexGen’s’ Real Estate CRM & Marketing Automation Platform — Review
Austin, TX – June 24, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …
Unique Luxury Conservation Ranch community minutes from Austin, leverages the expertise of award‑winning real estate marketing agency for comprehensive marketing …
November was one for the records at our home builder marketing agency as we officially launched the first to market …
December is always a short month for our boutique, new home builder marketing agency as we take time off for …
Quit Wasting Time on Email Campaigns That Don’t Work! Homebuyers encounter a great deal of content in their email …
PPC for Real Estate – Onboarding 3 New Communities Keyword research and building out the content for new real estate …
Home Builder and Real Estate Marketing Expert Publishes Sales and Marketing Strategy Playbook with Key Insights to How Today’s Home …
This week Robert Cowes, Kelly! Dugas, Tanner Ross, Devone Torrence, and Eric Sims of SmartTouch® Interactive got the chance to …
Robert Cowes, Tanner Ross and Eric Sims of SmartTouch® Interactive headed to Princeton, TX to meet with Cavender Homes to …
We often have a perception about how a certain campaign should work, and then we’re told no by our marketing …