SmartTouch® Interactive Blog

Everything you need to know about real estate marketing trends, news and more.

SmartTouch® Interactive and Partners to Present at NAHB International Builders’ Show® 2024

February 13, 2024

Home Builder and Real Estate Marketing Experts to Share Insights on Industry Hot Topics: Best Practices in Using A.I. and …

SEO Strategy & Web Optimization for Home Builders

February 6, 2024

Whether they’ve been an established name for years or are just entering the real estate market, home builders face the …

Unleashing the Power of Digital Marketing for Build-to-Rent Communities

January 18, 2024

As the continuing surge in demand for both single and multi‑family rental properties creates new challenges and new opportunities in …

Building a Successful Team in Real Estate Marketing: People on the Move – Kelly Dugas

January 12, 2024

In the ever‑evolving landscape of real estate marketing, the talented team at SmartTouch® Interactive continues to produce award‑winning creative and …

SmartTouch® Interactive Celebrates Four 2023 NAHB Silver Awards

December 14, 2023

Leading real estate marketing agency takes home four new marketing awards with home builder partners Crown Development for Amblebrook in …

Expert Series: Demystifying Budget Allocation and Timelines for Build-to-Rent Marketing

November 22, 2023

The growing popularity of build‑to‑rent (BTR) properties brings forth a unique set of challenges and opportunities for digital marketing agencies …

SMARTTOUCH® TEAM JOINS BLACKBURN HOMES AT GEORGETOWN, TX GRAND OPENING

November 17, 2023

The Heights at San Gabriel, a Blackburn Homes community in Georgetown, TX recently hosted their two‑day Grand Opening event showcasing …

Expert Series: Overcoming the Biggest Marketing Challenges for New Home Builders

November 15, 2023

In the dynamic landscape of the real estate market, home builders face the constant challenge of adapting to changing trends. …

Spotlight Shines on Technology Driven Marketing Programs for New Home Builders at Fall 2023 THBS-HTS Summit

November 9, 2023

TecHome Builder Summit (#THBS) and Housing Transformation Summit (#HTS) co‑located this week in Phoenix, AZ for what AE Ventures is …

SmartTouch® Goes Onsite at Amblebrook Gettysburg to Present Q3 Marketing Results and Talk 2024 Marketing Strategy

November 4, 2023

Our SmartTouch® team was on the road late in the week to Gettysburg, PA to deliver our Quarterly Marketing Results …

SmartTouch® Participates in Ground Breaking Party for Saratoga Homes Newest Master Planned Community in Humble, Texas

October 13, 2023

The Townsen Landing community, coming soon to Humble, Texas, has finally broken ground after seven long years in the making. …

SmartTouch® Honoured to Judge 2023 HBA of Metro Denver MAME Awards

October 6, 2023

SmartTouch® was honoured to have our CEO Robert Cowes invited to be part of this year’s judging of The Marketing …

“All Lines In” a Success at the 17th Annual Jeff Shore Sales & Marketing Summit in Nashville

August 1, 2023

The 17th annual Jeff Shore Sales & Marketing Summit just wrapped up in Nashville, TN where our SmartTouch® team participated as …

Encore Presentation: And You Thought Email Was Dead

July 25, 2023

If you missed the chance to attend our live webinar at the end of June, don’t worry! We have the …

SmartTouch® to Participate as a Gold Partner at the 17th Annual Jeff Shore Sales & Marketing Summit

July 21, 2023

  The 17th annual Jeff Shore Sales & Marketing Summit is just around the corner and the SmartTouch® team is …

SmartTouch® Interactive and Cecilian Partners Empower Master Planned Community Developers to Deliver Seamless Home Shopping and Gain Real-Time Buyer Intelligence

July 12, 2023

Two best‑in‑class proptech solution providers combine NexGen marketing intelligence with 3D mapping tech to provide real‑time customer data and a …

Ribbon Cutting for River Camp at Wolf Ranch

June 22, 2023

Our team from SmartTouch® attended the ribbon cutting for the Grand Opening of the newest addition to the resort‑style amenities …

SmartTouch® Selected by DHI Mortgage – DRHorton to Develop Home Buyer Ad Campaign

June 9, 2023

SmartTouch® Interactive was selected to help DHI Mortgage – D.R. Horton Financial Services Division develop a home buyer ad campaign …

SmartTouch® Honoured with 2023 MAX Award from the Home Builders Association of Greater Austin

May 24, 2023

This month our marketing expertise and strong client relationships were rewarded with our 40th HBA (Home Builders Association of Greater …

SmartTouch® Team Heads to Houston to Visit Hillwood Communities

May 18, 2023

Earlier this week our merry band of real estate marketing experts led by Robert Cowes, visited the brand new offices …

SmartTouch® Team in ‘The Haus’ at Meyer Ranch in New Braunfels

May 12, 2023

This week our team visited the beautiful Meyer Ranch community in New Braunfels, Texas. Robert Cowes and Brigitte Sanchez were …

The SmartTouch® Team Travels to Horseshoe Bay, TX for a Brand Discovery Visit with Modern Homestead

May 4, 2023

Our team saddled up (figuratively) and traveled to Horseshoe Bay, TX as part of our Brand Discovery with Modern Homestead …

Did You Miss It? Watch the Encore Presentation – Top MarTech Experts Talk About the Future of Marketing Technology

May 2, 2023

Wow – What a Webinar! Robert joined Jeff Shore and fellow panelists Ethan Beute, of BombBomb, John Lee of Anewgo, and …

SMARTTOUCH® VISITS WOLF RANCH AND GOES TO CAMP

April 27, 2023

The month of April is always a marathon as we prepare and present Quarterly Marketing Reports for our agency clients. …

SMARTTOUCH® JOINS JEFF SHORE AND TOP MARTECH EXPERTS TO TALK ABOUT THE FUTURE OF MARKETING TECHNOLOGY

April 12, 2023

Emerging technology is accelerating growth and changing the way we do business. Get ready to have your mind blown as …

SMARTTOUCH® INTERACTIVE HONORED WITH GOLD AND SILVER AWARDS AT NAHB NATIONALS 2023 AT IBS

February 23, 2023

February was an award‑winning month for our talented marketing team at SmartTouch® Interactive. This year as part of the International …

THAT’S A WRAP! SMARTTOUCH® INTERACTIVE REFLECTS ON ANOTHER SUCCESSFUL 2023 NAHB INTERNATIONAL BUILDERS’ SHOW®

February 8, 2023

SmartTouch® Interactive President and CEO, Robert Cowes, hit the stage twice at the annual NAHB International Builders’ Show® in Las …

SmartTouch® Interactive CEO, Robert Cowes to Present at NAHB International Builders’ Show® 2023

January 10, 2023

Home Builder and Real Estate Marketing Experts to Help Sales and Marketing Teams Tap into New Strategies and Technology for …

OH, WHAT FUN! A FIELD TRIP TO HILLWOOD HEADQUARTERS IN DALLAS

December 21, 2022

As Hillwood Communities continues to expand in the Houston market, it was an internet‑enabled black van instead of a red …

SmartTouch® Interactive Releases New Utour® SmartConnect Integration with NexGen CRM to Nurture Self-Guided Tour Leads

December 15, 2022

SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, new home sales CRM, and marketing automation solution provider, is excited to announce the release …

SMARTTOUCH® INTERACTIVE HONORED WITH THREE SILVER AWARDS FROM THE NAHB NATIONAL SALES AND MARKETING COUNCIL

December 4, 2022

Award‑Winning Real Estate Marketing Agency Receives Best Digital Marketing Campaign, Best 55+ Digital and Best 55+ Integrated Marketing Strategy or …

SMARTTOUCH® MID-MONTH MASHUP | A RIBBON CUTTING, WOMAN CRUSH WEDNESDAY, A COSTUME CATWALK & A LITTLE THING CALLED THE WORLD SERIES

November 12, 2022

It’s been a minute since we’ve done one of these recaps of what’s been happening at SmartTouch®, so now is …

AMBLEBROOK™ AT GETTYSBURG AND CROWN COMMUNITY DEVELOPMENT TAKE HOME SIX GALA AWARDS HOSTED BY THE NVBIA

October 13, 2022

SmartTouch® Interactive is proud to announce that Amblebrook™ at Gettysburg, a  Crown Community Development, was awarded SIX Great American Living …

POMONA BY HILLWOOD HONORED WITH FOUR GHBA HOUSTON’S BEST PRISM AWARDS 2022

October 7, 2022

SmartTouch Interactive Award‑Winning Creative Cinches New Marketing Campaign Awards for Houston Client, Pomona by Hillwood. SmartTouch® Interactive, an award‑winning interactive …

SMARTTOUCH® PRESIDENT & CEO, ROBERT COWES III PARTICIPATES IN 2ND PANAMÁ TEXAS BUSINESS SUMMIT® 2022

September 15, 2022

SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company is …

Ready, 3-2-1, Social Media Strategy, Facebook Post Ideas for Home Builders and More!

August 17, 2022

Your social channels can feel buried with the constant stream of competitor content and lack of engagement with your posts. …

SMARTTOUCH® VISITS NEW CLIENT SIERRA MAZATI

August 12, 2022

The SmartTouch® team headed south to Mexico to meet with the leadership team from our new client, Mazati.  Saul Navarro, …

SmartTouch® Interactive Celebrates 2022 Award Season with 12 New Marketing Awards

August 10, 2022

Leading real estate marketing agency takes home new awards from six home builder and marketing associations for client work, including …

Reeling in the New Home Buyer with the Right “Fish Finder” CRM

August 2, 2022

By Robert Cowes III, President & CEO, SmartTouch® Interactive New home marketing and sales teams know all too well that …

SMARTTOUCH® INTERACTIVE TAKES HOME FIVE TEXAS ASSOCIATION OF BUILDERS 2022 STAR AWARDS

July 13, 2022

It was an evening full of STARS as our amazing team won FIVE  of the following TAB STAR awards for …

SmartTouch® Interactive Wins 2022 Max Award From The Home Builders Association Of Greater Austin

June 28, 2022

SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company is …

SmartTouch® Interactive Makes Finalist List For Seven 2022 Max Awards From The Home Builders Association Of Greater Austin

June 24, 2022

SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company is …

Geofencing for Real Estate Marketing

June 21, 2022

Geofencing for real estate is a breakthrough technology built specifically for residential home builders and developers. It combines location‑based targeting, …

SMARTTOUCH® INTERACTIVE WINS TWO MAX AWARDS FROM THE MARYLAND BUILDING INDUSTRY ASSOCIATION

June 7, 2022

SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company is …

Veramendi Visits SmartTouch Interactive and BDX

June 6, 2022

Last week our team enjoyed a great meeting with Emily Lane and Max Harford from Veramendi to plan the buyer …

SmartTouch® Interactive Amps Up the SmartTouch® NexGen CRM and Marketing Platform with New Home Appointment Management and QR Code Marketing Features

May 10, 2022

Austin, TX – May 9th, 2022 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, new home sales CRM, and marketing …

SmartTouch® Interactive Sponsors TecHome Builder Spring Summit 2022

May 4, 2022

TecHome Builder Spring Summit 2022 Recap: What an eventful few days it has been for our team down in Louisville, …

Best Home Builder Marketing Emails to Send in 2022

April 27, 2022

When it comes to marketing to home buyers, email marketing is as important as ever. According to our latest research, …

SmartTouch Interactive Attends the HBA Austin Housing Forecast Summit

March 3, 2022

Our SmartTouch Interactive Austin team attended the Home Builders Association of Greater Austin Housing Forecast Summit today. It was so …

SMARTTOUCH® INTERACTIVE REFLECTS ON A SUCCESSFUL 2022 NAHB INTERNATIONAL BUILDERS’ SHOW®

February 18, 2022

SmartTouch® Interactive President and CEO, Robert Cowes, Account Executive, Kelly! Dugas, and SEO Specialist, Eric Sims, participated in the annual …

SmartTouch Interactive Reviews Q1 Quarterly Results with Clients!

February 3, 2022

What a week it’s been! Our Austin team traveled to New Braunfels to discuss quarterly performance with Emily of Veramendi …

SmartTouch Interactive’s Year in Review

January 25, 2022

What a year 2021 was! Just like any other business, we faced challenges and hardships, but also reached milestones and …

SmartTouch® Interactive’s Robert Cowes to Present At NAHB International Builders’ Show® 2022

January 6, 2022

Austin, TX – January 6th, 2022 –SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …

Apple iOS 14.5 Update & Facebook Ads: What Home Builders and Real Estate Developers Need to Know

December 7, 2021

You’ve heard that changes were coming in the latest Apple iOS update that would have implications for your digital advertising …

Reeling in the Second Home or Resort Real Estate Buyer with the “Fish Finder” CRM

November 11, 2021

Resort community development sales teams know all too well that capturing and keeping a buyer interested takes persistence, much like …

POMONA BY HILLWOOD HONORED WITH TWO GHBA HOUSTON’S BEST PRISM AWARDS 2021

October 20, 2021

SmartTouch Interactive Award‑Winning Creative Cinches New Marketing Campaign Awards for Houston Client, Pomona by Hillwood. Austin, TX – October 20th, …

What is a zero click search and how does it affect homebuilder and developer marketing?

October 7, 2021

What is a zero click search? Zero click searches are search queries that do not send web traffic to a …

SMARTTOUCH® INTERACTIVE NAMED TOP 20 MINORITY OWNED BUSINESS 4TH YEAR RUNNING BY AUSTIN BUSINESS JOURNAL

September 29, 2021

It is our great privilege to announce for four consecutive years, SmartTouch® Interactive has been honored by Austin Business Journal (ABJ) as …

8 Tactics to Include in Your Real Estate Marketing Strategy

September 20, 2021

Building the Right Real Estate Marketing Strategy for New Home Builders and Developers   Every marketing plan needs an established …

How To Maximize Home Builder & Developer PPC Performance With New Google Ads Image Extensions

August 23, 2021

Standing out on the first page of Google results is always a top‑of‑mind objective for any home builder or developers’ …

SmartTouch® Team Visits Client To Review Quarterly Reports and Advancements

August 12, 2021

This week we met with Erika Ramon, the Marketing Manager for Crown Community at Meyer Ranch. Our leadership team spent …

SmartTouch® Launches Three New Websites For Residential Real Estate Projects

August 10, 2021

Austin, TX – August 10, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, …

SmartTouch® reflects on a successful Panama-Texas Business Summit

July 29, 2021

SmartTouch Interactive Team members, Account Executive, Michelle Kana, & Art Director, Bruno Sanchez, participated in the inaugural Texas Panama Business …

SMARTTOUCH® PRESIDENT & CEO, ROBERT COWES III TO PARTICIPATE IN THE INAUGURAL PANAMÁ TEXAS BUSINESS SUMMIT® 2021

July 23, 2021

Austin, TX – July 23, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …

STI Reviews Quarterly Results With Client Blackburn Homes

July 22, 2021

The STI team had a great QMR and lunch together reviewing quarterly results with Blackburn Homes yesterday. We were delighted …

SmartTouch® Interactive Wins Five Texas Association of Builders 2021 Star Awards

July 20, 2021

Austin, TX – July 20, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …

SmartTouch® Interactive Wins Seven 2021 MAX Awards from the Home Builders Association of Greater Austin

June 30, 2021

Austin, TX – July 1, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …

SmartTouch® Interactive Launches New Strategic Digital Marketing Subscription Bundles

June 15, 2021

Austin, TX – June 15, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …

Robert Cowes, President & CEO, SmartTouch Interactive Takes Full Ownership of Company

June 8, 2021

Austin, TX –  June 8, 2021 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …

SmartTouch® Interactive Best of 2020 – Esperanza Homes – Best Website

May 17, 2021

It’s finally here! The big unveiling of our #1 spotlight from our Best of 2020 success stories. This week we’re …

SmartTouch® Interactive Best of 2020 – Wolf Ranch by Hillwood – Best Realtor Program

May 6, 2021

It’s almost a wrap on our Best of 2020 success stories. This week we’re sharing one more top‑performing program with …

SmartTouch® Interactive Visits Pomona

May 5, 2021

This week Robert Cowes, Michelle Kana, Maddie Suhling, Karina Saucedo, and Eric Sims of SmartTouch® Interactive visited the beautiful Pomona …

SmartTouch® Interactive Visits Wolf Ranch

April 30, 2021

This week Robert Cowes, Sarah Callaway, Maddie Suhling, and Eric Sims of SmartTouch® Interactive visited the stunning Wolf Ranch in …

SmartTouch® Interactive Visits Meyer Ranch

April 28, 2021

This week Robert Cowes, Michelle Kana, Maddie Suhling, and Eric Sims of SmartTouch® Interactive took a trip out to visit …

SmartTouch® Interactive Best of 2020 – Masonwood Best Brand Continuity

April 13, 2021

The countdown is on for the final three from our favorite 2020 success stories that showcase our creative energy at …

SmartTouch® Interactive Best of 2020 – Pomona Best Brand Continuity

March 29, 2021

Each week, we are sharing one of our favorite success stories that showcase our creative energy at work, helping our …

SmartTouch® Interactive Best of 2020 – Bentsen Palm Best Email Marketing

March 11, 2021

Each week, we are sharing one of our favorite success stories that showcase our creative energy at work, helping our …

SmartTouch® Interactive Best of 2020 – Preservation Ranch Distinctive Logo Design

February 26, 2021

Each week, we are sharing one of our favorite success stories that showcases our creative energy at work helping our …

SmartTouch® Interactive Best of 2020 – Top Driving Social Media Campaign

February 25, 2021

Each week, we are sharing one of our favorite success stories that showcases our creative energy at work helping our …

SmartTouch® Interactive Best of 2020 – Preservation Ranch Knockout Signage

February 4, 2021

Each week, we are sharing one of our favorite success stories that showcase our creative energy at work helping our …

SmartTouch® Interactive Best of 2020 – Wolf Ranch Pivots to Virtual Model Park

January 27, 2021

In a year where the one constant was change, SmartTouch® Interactive was able to help our home builder and real …

SmartTouch Interactive Honored with Two Silver Awards from the NAHB National Sales and Marketing Council

January 20, 2021

Award‑Winning Real Estate Marketing Agency Receives Best Website and Best Realtor Program from the National Association of Home Builders Sales …

SmartTouch® Interactive Delivers Home Buyer Data Enrichment with FullContact and Powerful Interoperability with New Zapier Integrations

November 12, 2020

Home Builder and Real Estate Developer Sales and Marketing Teams Gain Access to a Wealth of Home Buyer Contact Data …

SmartTouch® Interactive Named Top 20 Minority Owned Business and Top 25 Marketing Agency 2020 by Austin Business Journal

October 27, 2020

We are thrilled to announce, for the third year running, SmartTouch® Interactive has been honored by Austin Business Journal (ABJ) …

SmartTouch® Interactive Launches Three New Real Estate Developer and Home Builder Websites

October 14, 2020

Leading Real Estate Marketing Expert SmartTouch® Interactive Showcases Three Recent Brand Launches Texas Builders and Developers, Preservation Ranch, B & …

Top Five Things to Know About SEO for Home Builders and Developers

September 30, 2020

Why Is SEO Important for Home Builders? Everything starts with a search, which is why search engine optimization (SEO) is …

SmartTouch® Interactive Sponsors TecHome Builder Online Summit 2020

September 23, 2020

SmartTouch® Interactive announced today they are sponsoring the upcoming TecHome Builder Online Summit taking place September 29‑30, 2020. By sponsoring …

Tanner Ross, VP of Marketing at SmartTouch® Interactive Receives Top Recognition from Local and State Home Builder Associations

September 2, 2020

SmartTouch® is recognized as one of the best real estate developer and home builder marketing agencies in the industry with …

10 Facebook Post Ideas For Home Builders & Developers

August 25, 2020

There are two reasons why you may have chosen to read up on home builder Facebook post ideas: 1. Your …

SmartTouch® Interactive Wins Six Texas Association of Builders Star Awards 2020

July 30, 2020

Leading Home Builder and Real Estate Developer Marketing Agency Wins Multiple Awards for Creative Design, Digital Programs and Associate of …

Watch the 2020 Star Awards Virtual Event on July 23 — Review

July 23, 2020

SmartTouch® Interactive Finals for 13 Texas Association of Builders Star Awards 2020 7th Consecutive Year Leading Home Builder and Real …

Watch the 2020 Star Awards Virtual Event on July 23

July 22, 2020

SmartTouch® Interactive Finals for 13 Texas Association of Builders Star Awards 2020 7th Consecutive Year Leading Home Builder and Real …

Hillwood Communities, a Perot Company, Engages SmartTouch® Interactive for Strategic Marketing Services and SmartTouch NexGen CRM for Two Key Properties

July 20, 2020

Leading residential developer, Hillwood Communities selects SmartTouch® Interactive for comprehensive marketing strategy, planning and execution and managed CRM services for …

SmartTouch® Interactive Implements 6 New Clients on SmartTouch® NexGen’s’ Real Estate CRM & Marketing Automation Platform

June 24, 2020

Austin, TX –  June 24, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …

SmartTouch® Week In Review | Facebook Challenges & Interactive Floor Plan Kiosks — Review

June 17, 2020

Facebook Required Maintenance? Like many other agencies and social media marketers the Facebook “outage” or “required maintenance” was a little bit of …

SmartTouch® Interactive Implements 6 New Clients on SmartTouch® NexGen’s’ Real Estate CRM & Marketing Automation Platform — Review

June 4, 2020

Austin, TX –  June 24, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …

SmartTouch Announces Preservation Ranch Official Brand Launch

May 19, 2020

Unique Luxury Conservation Ranch community minutes from Austin, leverages the expertise of award‑winning real estate marketing agency for comprehensive marketing …

SmartTouch® Month in Review | Home Builder & Condo CRM App — Review

April 27, 2020

November was one for the records at our home builder marketing agency as we officially launched the first to market …

SmartTouch® Month in Review | New Home Builder Marketing Agency

December is always a short month for our boutique, new home builder marketing agency as we take time off for …

Are Your Email Campaigns Not Performing?

Quit Wasting Time on Email Campaigns That Don’t Work!   Homebuyers encounter a great deal of content in their email …