SEO Strategy & Web Optimization for Home Builders
February 6, 2024
Whether they’ve been an established name for years or are just entering the real estate market, home builders face the …
Lead Generation
Expert Series: Demystifying Budget Allocation and Timelines for Build-to-Rent Marketing
November 22, 2023
The growing popularity of build‑to‑rent (BTR) properties brings forth a unique set of challenges and opportunities for digital marketing agencies …
Expert Series: Overcoming the Biggest Marketing Challenges for New Home Builders
November 15, 2023
In the dynamic landscape of the real estate market, home builders face the constant challenge of adapting to changing trends. …
Encore Presentation: And You Thought Email Was Dead
July 25, 2023
If you missed the chance to attend our live webinar at the end of June, don’t worry! We have the …
Geofencing for Real Estate Marketing
June 21, 2022
Geofencing for real estate is a breakthrough technology built specifically for residential home builders and developers. It combines location‑based targeting, …
Veramendi Visits SmartTouch Interactive and BDX
June 6, 2022
Last week our team enjoyed a great meeting with Emily Lane and Max Harford from Veramendi to plan the buyer …
Best Home Builder Marketing Emails to Send in 2022
April 27, 2022
When it comes to marketing to home buyers, email marketing is as important as ever. According to our latest research, …
SmartTouch® Interactive’s Robert Cowes to Present At NAHB International Builders’ Show® 2022
January 6, 2022
Austin, TX – January 6th, 2022 –SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM …
Apple iOS 14.5 Update & Facebook Ads: What Home Builders and Real Estate Developers Need to Know
December 7, 2021
You’ve heard that changes were coming in the latest Apple iOS update that would have implications for your digital advertising …
8 Tactics to Include in Your Real Estate Marketing Strategy
September 20, 2021
Building the Right Real Estate Marketing Strategy for New Home Builders and Developers Every marketing plan needs an established …
How To Maximize Home Builder & Developer PPC Performance With New Google Ads Image Extensions
August 23, 2021
Standing out on the first page of Google results is always a top‑of‑mind objective for any home builder or developers’ …
SmartTouch® Interactive Best of 2020 – Pomona Best Brand Continuity
March 29, 2021
Each week, we are sharing one of our favorite success stories that showcase our creative energy at work, helping our …
10 Facebook Post Ideas For Home Builders & Developers
August 25, 2020
There are two reasons why you may have chosen to read up on home builder Facebook post ideas: 1. Your …
Are Your Email Campaigns Not Performing?
April 27, 2020
Quit Wasting Time on Email Campaigns That Don’t Work! Homebuyers encounter a great deal of content in their email …
SmartTouch® Month in Review | Marketing New Homes in 2020
January 31, 2020
National unemployment is at an all‑time low, and the housing industry is trending up with more home starts steadily increasing …
SmartTouch® Month in Review | No Rest for an Austin Real Estate Marketing Agency
August 31, 2019
August was a full month for our Austin‑based real estate marketing agency. The team traveled to Oxford, Mississippi and Leander, …
Integrating Sales and Marketing to Create a Conversion Driven Culture
April 25, 2019
A lead gen marketer and a sales manager walk into a room… April 9th at the HBA of Greater Austin …
SmartTouch® Week in Review | Developing Your Content for Your Audience
April 5, 2019
Developing Your Content for Your Audience Keeping your audience in mind when developing your content has been a buzz phrase …
Affordable Home Builder Websites: The Microsite Explained
April 1, 2019
Developing a new home builder website can be expensive, but you need conversions now. So what are your options? Make …
SmartTouch® Week In Review | Surpassing CTR Benchmarks & Launching New Websites!
March 29, 2019
Real Estate Industry Click‑Through Rates Why are benchmark click‑through rates so important? It’s how PPC experts and newbies know they’re …
Best Home Builder Marketing Emails to Send in 2019
February 28, 2019
Updated for 2022 Click Here! Home builder marketing emails are evolving faster than ever. These best home builder marketing emails …
SmartTouch® Interactive Releases 2nd-Generation 3rd Party Acquisition Email Service: Prospector
January 3, 2019
Home Builders and Residential Developers can reach a wealth of prospective buyers in major markets throughout the US Austin, …
Best of Home Building Marketing Tactics, Creative, and Tips in 2018
December 24, 2018
Home Building Marketing That Worked in 2018 As a tribute to the many challenges, successes, and failures of 2018 home …
Black Friday shopping? Shop geofencing tool for more tours.
November 19, 2018
As you’re out doing your Black Friday shopping, be thinking about how you can make a steal for tours in …
10 Facebook Post Ideas For Home Builders & Developers
October 24, 2018
(updated for 2020) click to view the updated article here. There are two reasons why you may have …
An Answer to the Age-Old Question: How Often Should I Update My Real Estate Website?
September 18, 2018
Just how often should you update your real estate website? Depending on who you ask, the life of a modern …
Real Estate Facebook Marketing: A Worthy 10-Minute Read
June 1, 2018
Facebook Real Estate Marketing Facebook real estate marketing is absolutely one of the most important marketing channels you want to …
2018 Star Awards Finalists Announced
May 31, 2018
12‑Time Finalist & Award‑Winning Real Estate Marketing Agency: We’re Going to Star Awards! The SmartTouch® Interactive team will be joining …
Commercial Real Estate Marketing Ideas
May 29, 2018
Commercial Real Estate Marketing Ideas: Our Guide Depending on your area, resources, demographic, and previous exposure, putting together a commercial …
Real Estate Marketing Automation: Our Guide
May 24, 2018
Marketing Automation for Real Estate Marketing Automation refers to a software or platform that allows Marketing and Sales to automate …
8 Tactics to Include in Your Real Estate Marketing Strategy
May 23, 2018
Building the Right Real Estate Marketing Strategy for New Home Builders and Developers Every marketing plan needs an established …
Building a Successful Real Estate Marketing Plan
May 22, 2018
Every Real Estate Marketing Plan has a Purpose Every brilliant plan has a great purpose ahead of itself. There are …
SmartTouch® Interactive Launches Marketing Management & Lead Generation Programs for 5 New Real Estate Developer Clients
January 24, 2018
Award‑Winning, Full‑Service Digital Marketing Agency Provides Custom Marketing Strategies to Premier Residential, Mixed‑Use, and Luxury Condo Developers in Texas …
Are Your Email Campaigns Not Performing?
July 20, 2017
Quit Wasting Time on Email Campaigns That Don’t Work! Homebuyers encounter a great deal of content in their email …
Give Your Emails The Best Chance Of Delivery With Smart+ Campaign Tools – Extended Promotion
June 28, 2017
IMPROVE THE QUALITY OF YOUR CAMPAIGNS & CONFIDENTLY SEND TO BUYERS We’ve added new enhancements to our lead nurturing CRM/Marketing Automation platform, …
Smart Emails: Top 5 Things You Need To Know About Effective & Confident Email Delivery
June 9, 2017
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Real Estate Facebook Marketing: A Worthy 10-Minute Read
April 27, 2017
Facebook Real Estate Marketing Facebook real estate marketing is absolutely one of the most important marketing channels you want to …
Real Estate Websites That Convert
February 22, 2017
Did you know that 95% of homebuyers begin their new home search online? This means your website is essentially the …