Episode 6, November 28, 2023
Alternative Homebuilding: Unique Solutions to Housing Affordability Crisis
On this episode of Market Pulse, host Aaron Fichera engages in a compelling conversation with Natalie Roberts, Principal at Social Strategies ATX and a leading figure in the manufactured home building industry. In this informative episode, we explore the dynamic world of manufactured, tiny, and alternative home building across the U.S.
Natalie, with her experience in over 80 projects across North America, sheds light on the significant growth and innovations in manufactured homes. We’ll delve into how these developments offer unique solutions to the housing crisis, focusing particularly on the Affordable vs. Attainable Housing debate.
Get ready for an insightful session where Natalie shares her expert views on regional trends, especially in California and Texas, and her take on the future of the housing industry. Whether you’re in real estate, planning your next home, or simply interested in alternative housing solutions, this episode provides a fresh perspective on the evolving landscape of homebuilding. Join us on Market Pulse to discover the potential of manufactured homes in reshaping our living spaces.
Episode 5, November 14, 2023
Building Hope: How Homes for HOPE is Changing Lives Globally
Join host Aaron Fichera on Market Pulse as he welcomes Matthew Baehr, Executive Director of Homes for HOPE. With a rich background in disaster relief and humanitarian aid, Baehr discusses the organization’s innovative approach to fighting global poverty through home‑building projects.
This episode will explore the impactful blend of constructing homes, providing microloans, and delivering business training in developing nations. Amidst current global challenges, particularly the conflict in Ukraine, Aaron and Matthew will discuss how Homes for HOPE adapts its mission to continue its vital work. Don’t miss this enlightening conversation on how U.S. home builders are building locally and making a difference globally.
Episode 4, November 1, 2023
The Future of New Home Construction: A Dive into AI and the Buyer’s Journey with Anewgo
In this riveting episode of Market Pulse, host Aaron Fichera sits down with Anya Chrisanthon, the Chief Branding Officer of Anewgo. Discover the story behind Anewgo’s meteoric rise in the construction industry, and how they’ve been at the forefront of revolutionizing new construction home sales. From interactive software that captivates potential buyers, to virtual tours that give an immersive experience, and the powerful data analytics driving those decisions – Anewgo has transformed the way builders market and sell.
But it doesn’t end there! Join the Market Pulse team as they delve deep into the evolving role of the salesperson and undeniable impact of Artificial Intelligence on the real estate sector. As buyer behaviours and expectations shift, how is AI not only meeting these changes but also predicting and molding the future of the buyer’s journey?
If you’re in the construction business, or even just AI‑curious, this episode promises insights that you won’t want to miss!
Episode 3, October 17, 2023
How Local Builders are Maneuvering Through a Tighter Market
On this special episode of Market Pulse, we delve into the world of semi‑custom homebuilding with Ellen Giddens, Co‑Owner and Vice President for the top ranked premier custom homebuilder in Central Texas, Giddens Homes.
With deep‑rooted family history in the Central Texas region, Ellen offers an unparalleled look into the intricate dance of building custom homes that resonate with the local spirit and today’s buyer. From navigating the real estate roller coaster of the last few years, to strategies employed to stand tall in a tightening market, this episode promises an ocean of insights.
How is Giddens Homes combatting the rising tide of interest rates? What innovative incentives are they rolling out to magnetize potential homeowners? And as we stand on the cusp of 2024, what vision does Giddens Homes hold for the future of homebuilding?
Buckle up for another riveting conversation that merges history, strategy, and forward‑thinking in the world of homebuilding!
Episode 2, October 3, 2023
Digital Strategies for Today’s Active Adult Home Buyer
In this insightful episode of Market Pulse, hosted by Aaron Fichera, we welcome industry experts Ben Keal of PrivateCommunities.com, Sara Carbonell of Amblebrook, and Robert Cowes of SmartTouch® Interactive to explore the ever‑changing landscape of 55+ Active Adult Residential Communities. This episode dives into key market trends that are influencing amenities and lifestyle choices in these communities. Our panel also delves into the latest digital marketing techniques—from social media campaigns to virtual tours—that are effectively engaging the 55+ audience.
Hear insights from Ben Keal on the invaluable role that online registries like PrivateCommunities.com play in enhancing visibility and lead quality for residential communities. Adding to this, Robert Cowes provides an overview of data‑driven strategies that can yield high returns on investment, focusing on key performance indicators crucial for marketing success. Whether you are a developer, marketer, or a stakeholder in the 55+ residential community sector, this episode offers a treasure trove of actionable insights and strategies.
Episode 1, September 19, 2023
Master Planned Developments in the Heart of Texas Hill Country
In this episode, host Aaron Fichera, COO of SmartTouch® Interactive, welcomes Robert Cowes, Founder and CEO, and Erika Ramon, Marketing Manager at Crown Community Development. Together, they explore the intricacies of digital marketing’s role in the Central Texas real estate boom, from leveraging analytics and branding to virtual home tours.
Erika also unpacks Crown Community’s strategic approach to master‑planned residential developments, offering a glimpse into how community visioning and marketing programming are reshaping the Texan suburbs. Whether you’re interested in the tech behind targeted real estate ads or curious about what goes into planning a residential community from scratch, this episode delivers both strategy and substance to keep you ahead in the market.
