Episode 13, April 16, 2024
Intelligent Integration: AI-Driven Solutions Transforming Real Estate Technology
Join us on this enlightening episode of Market Pulse where host Aaron Fichera brings together two pivotal figures in the residential real estate technology landscape: John Cecilian, Co‑Founder and CEO of Cecilian Partners, and Robert Cowes, Founder and CEO of SmartTouch® Interactive. Together they delve into the groundbreaking collaboration between their companies, focusing on how artificial intelligence (AI) and innovative technologies are reshaping the real estate industry.
During our conversation we will further explore the synergy between technologies and real estate marketing and sales, discussing not only the current landscape, but also what the future holds for all stakeholders. They’ll provide a behind‑the‑scenes look at upcoming projects and potential future collaborations that aim to further leverage AI and new tech in creating sophisticated, user‑focused real estate solutions.
Tune in to discover how AI is not just a tool but a transformative element in building smarter, more responsive real estate environments, directly from the visionaries making it happen.
Episode 12, April 2, 2024
New Horizons in Home Construction with Livabl
In this enlightening episode of Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Lloyd Vaughn, Regional Director of Business Development for Zonda. With over two decades of experience in the home building industry, Vaughn shares his journey from new home sales to the astronomical growth of Livabl and Zonda, highlighting the evolution of his career and the innovative strategies of Zonda companies. Vaughn outlines the merger milestones that transformed Zonda into a multifaceted conglomerate, incorporating data analytics, technology, and various subsidiaries to redefine the home buying landscape.
As the conversation shifts to the future, we provide an optimistic outlook for the 2024 new home construction market, emphasizing the creative approaches builders are employing to meet demand. We reveal insights into buyer confidence, noting a growing preference for transparency, flexibility in viewing new homes, and the increasing desire for virtual tour options.
Exploring the developer network, this episode highlights upcoming trends and unique developments in new home construction, like the Mayfair or Meyer Ranch community near New Braunfels, known for its comprehensive amenities and livability.
Join us on Market Pulse as we navigate the evolving dynamics of the home construction industry, offering valuable insights and foresight into the future of home buying.
Episode 11, March 19, 2024
Opportunity in the Commercial Real Estate Storm
On this episode of Market Pulse host Aaron Fichera engages with Tim Donohue of CBRE, delving into the turbulent state of the commercial real estate sector in Austin and beyond. This episode promises an in‑depth exploration of how commercial and residential real estate markets interconnect, revealing the factors driving current trends and future opportunities. Gain expert insights into the evolving dynamics of these sectors and learn what developers, builders, and businesses need to consider in today’s economic landscape.
Don’t miss this exciting journey through the intricacies of real estate. Tune in for a comprehensive analysis that could redefine your understanding of the CRE market. Whether you’re a seasoned professional or just curious about real estate, this conversation is sure to provide valuable perspectives.
Episode 10, March 12, 2024
The AR Transformation: Shaping the Future of Real Estate and Home Buying Experience
In this episode of Market Pulse, Aaron Fichera delves into a conversation with Harrison Montgomery, Head of Growth with Aireal, exploring the seismic shift augmented reality (AR) is bringing to the real estate landscape. This episode goes beyond the basics of AR, discussing its integration into real estate through Aireal’s innovative platforms like Architech and OmniStream.
Beyond technology, this discussion broadens to cover the impact of digital innovation on market trends, customer engagement, and the future of buying, selling, and experiencing real estate.
Whether you’re a professional in the field or simply fascinated by the intersection of technology and real estate, this episode promises profound insights into how AR is crafting the environments of tomorrow. Tune in for an enlightening journey into the heart of tech‑driven real estate evolution.
Episode 9, January 31, 2024
Home Financing & Rates: Educating New Home Buyers with VIP Mortgage
In this engaging episode of Market Pulse by SmartTouch® Interactive, host Aaron Fichera sits down with Logan Sampsel, an experienced Loan Officer at V.I.P. Mortgage. Together, they delve into the current 2024 dynamics of residential real estate financing, unpacking how the latest trends and challenges are influencing both homebuyers and industry professionals. This episode offers a comprehensive look at the variety of mortgage options available, the impact of credit history and employment status on loan approvals, and the crucial role of down payments and private mortgage insurance.
We will also venture into the technological advancements reshaping mortgage processing and their benefits for buyers and industry stakeholders. Additionally, Logan provides valuable insights into loan servicing, addressing post‑mortgage concerns, and how industry professionals can adapt to the changing landscape.
This episode is a must‑listen for anyone involved in the real estate industry, from buyers to builders, offering practical advice and expert insights to navigate the complexities of today’s financing world.
Episode 8, January 9, 2024
Building Sustainable Housing Developments Without Breaking the Bank
Welcome to 2024 and a brand new year of Market Pulse episodes!
Dive into the realm of sustainable residential architecture in this episode of Market Pulse, featuring the experienced Meeta Morrison, AIA. With a 20‑year journey from the University of Texas to prominent architectural projects, Meeta discusses blending sustainability with aesthetics in residential construction and best practices.
We explore strategies in tackling diverse projects, from luxury homes to adaptive reuse, emphasizing passive design and environmental conservation. Meeta shares challenges in sustainable design, emerging trends, and offers advice for aspiring architects and developers looking to achieve zero‑emission.
This episode is a must‑listen for industry professionals and sustainability enthusiasts, offering a deep dive into creating energy‑efficient, comfortable homes. Tune in for insightful perspectives on shaping a sustainable architectural future.
Episode 7, December 12, 2023
Market Pulse End of the Year Recap: 2023 Trends & Beyond with Lisa Parrish
In this not‑to‑be‑missed episode of Market Pulse, we’re joined by Lisa Parrish of TeamPMP, one of the key figures in shaping the most prestigious homebuilding awards in North America. As 2023 comes to a close, Lisa brings her unique perspective and offers a comprehensive review of this year’s industry trends in homebuilding, community development, and the digital transformation of the market.
We also delve into the evolution of model homes, sales experiences, and innovative marketing strategies that have defined the industry this year.
Join us for another enlightening conversation and gain insights from this year’s trends that could help navigate the dynamic landscape of 2024 homebuilding and the real estate industry.
Episode 6, November 28, 2023
Alternative Homebuilding: Unique Solutions to Housing Affordability Crisis
On this episode of Market Pulse, host Aaron Fichera engages in a compelling conversation with Natalie Roberts, Principal at Social Strategies ATX and a leading figure in the manufactured home building industry. In this informative episode, we explore the dynamic world of manufactured, tiny, and alternative home building across the U.S.
Natalie, with her experience in over 80 projects across North America, sheds light on the significant growth and innovations in manufactured homes. We’ll delve into how these developments offer unique solutions to the housing crisis, focusing particularly on the Affordable vs. Attainable Housing debate.
Get ready for an insightful session where Natalie shares her expert views on regional trends, especially in California and Texas, and her take on the future of the housing industry. Whether you’re in real estate, planning your next home, or simply interested in alternative housing solutions, this episode provides a fresh perspective on the evolving landscape of homebuilding. Join us on Market Pulse to discover the potential of manufactured homes in reshaping our living spaces.
Episode 5, November 14, 2023
Building Hope: How Homes for HOPE is Changing Lives Globally
Join host Aaron Fichera on Market Pulse as he welcomes Matthew Baehr, Executive Director of Homes for HOPE. With a rich background in disaster relief and humanitarian aid, Baehr discusses the organization’s innovative approach to fighting global poverty through home‑building projects.
This episode will explore the impactful blend of constructing homes, providing microloans, and delivering business training in developing nations. Amidst current global challenges, particularly the conflict in Ukraine, Aaron and Matthew will discuss how Homes for HOPE adapts its mission to continue its vital work. Don’t miss this enlightening conversation on how U.S. home builders are building locally and making a difference globally.
Episode 4, November 1, 2023
The Future of New Home Construction: A Dive into AI and the Buyer’s Journey with Anewgo
In this riveting episode of Market Pulse, host Aaron Fichera sits down with Anya Chrisanthon, the Chief Branding Officer of Anewgo. Discover the story behind Anewgo’s meteoric rise in the construction industry, and how they’ve been at the forefront of revolutionizing new construction home sales. From interactive software that captivates potential buyers, to virtual tours that give an immersive experience, and the powerful data analytics driving those decisions – Anewgo has transformed the way builders market and sell.
But it doesn’t end there! Join the Market Pulse team as they delve deep into the evolving role of the salesperson and undeniable impact of Artificial Intelligence on the real estate sector. As buyer behaviours and expectations shift, how is AI not only meeting these changes but also predicting and molding the future of the buyer’s journey?
If you’re in the construction business, or even just AI‑curious, this episode promises insights that you won’t want to miss!
Episode 3, October 17, 2023
How Local Builders are Maneuvering Through a Tighter Market
On this special episode of Market Pulse, we delve into the world of semi‑custom homebuilding with Ellen Giddens, Co‑Owner and Vice President for the top ranked premier custom homebuilder in Central Texas, Giddens Homes.
With deep‑rooted family history in the Central Texas region, Ellen offers an unparalleled look into the intricate dance of building custom homes that resonate with the local spirit and today’s buyer. From navigating the real estate roller coaster of the last few years, to strategies employed to stand tall in a tightening market, this episode promises an ocean of insights.
How is Giddens Homes combatting the rising tide of interest rates? What innovative incentives are they rolling out to magnetize potential homeowners? And as we stand on the cusp of 2024, what vision does Giddens Homes hold for the future of homebuilding?
Buckle up for another riveting conversation that merges history, strategy, and forward‑thinking in the world of homebuilding!
Episode 2, October 3, 2023
Digital Strategies for Today’s Active Adult Home Buyer
In this insightful episode of Market Pulse, hosted by Aaron Fichera, we welcome industry experts Ben Keal of PrivateCommunities.com, Sara Carbonell of Amblebrook, and Robert Cowes of SmartTouch® Interactive to explore the ever‑changing landscape of 55+ Active Adult Residential Communities. This episode dives into key market trends that are influencing amenities and lifestyle choices in these communities. Our panel also delves into the latest digital marketing techniques—from social media campaigns to virtual tours—that are effectively engaging the 55+ audience.
Hear insights from Ben Keal on the invaluable role that online registries like PrivateCommunities.com play in enhancing visibility and lead quality for residential communities. Adding to this, Robert Cowes provides an overview of data‑driven strategies that can yield high returns on investment, focusing on key performance indicators crucial for marketing success. Whether you are a developer, marketer, or a stakeholder in the 55+ residential community sector, this episode offers a treasure trove of actionable insights and strategies.
Episode 1, September 19, 2023
Master Planned Developments in the Heart of Texas Hill Country
In this episode, host Aaron Fichera, COO of SmartTouch® Interactive, welcomes Robert Cowes, Founder and CEO, and Erika Ramon, Marketing Manager at Crown Community Development. Together, they explore the intricacies of digital marketing’s role in the Central Texas real estate boom, from leveraging analytics and branding to virtual home tours.
Erika also unpacks Crown Community’s strategic approach to master‑planned residential developments, offering a glimpse into how community visioning and marketing programming are reshaping the Texan suburbs. Whether you’re interested in the tech behind targeted real estate ads or curious about what goes into planning a residential community from scratch, this episode delivers both strategy and substance to keep you ahead in the market.
