Meet Our Host

Aaron Fichera

Just call him the professor! Aaron is a former school teacher and college professor, turned operational manager extraordinaire. A graduate of the University of North Texas with an M.A. in Social and Economic History, Aaron specialized in examining marketing and advertising trends in the food industries during the post-Civil Rights-era. A soccer fan through and through, Aaron is a supporter of the Arsenal F.C. and Austin’s new franchise, Austin F.C.

Unlocking Real Estate Potential: Mastering IDFA & Geofencing for New Home Sales

Episode 18, July 9, 2024

Unlocking Real Estate Potential: Mastering IDFA & Geofencing for New Home Sales

In this exciting episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Tanner Ross, VP of Marketing Services, to explore the cutting‑edge world of IDFA and Geofencing marketing strategies. Discover how these innovative tools are transforming the landscape of real estate marketing, particularly in the new home sales sector. Tanner shares in‑depth insights on the implementation, benefits, and challenges of these strategies, along with real‑world examples for builders and developers 

Get an exclusive look at the latest updates and applications that leverage IDFA and Geofencing, and learn how to navigate the complexities of regulatory and privacy concerns. Whether you’re a seasoned marketer or new to digital marketing, this episode provides valuable advice and foresight into future trends that will shape the industry. Join us for a compelling discussion that promises to unlock the potential of your real estate marketing efforts. Don’t miss out on this opportunity to stay ahead of the curve! 

Tune in now and take your marketing strategy to the next level! 

About Our Guest

Tanner Ross, VP Marketing Services – SmartTouch® Interactive

Tanner is the digital wizard behind our successful digital marketing programs that are specifically tailored to the real estate and new home sales industry. Starting as our Marketing Communications Intern, Tanner’s dedication and expertise over the last 12 years has propelled him to his current role, where he oversees our SEM, SEO, and Social Media experts. With his deep understanding of digital marketing trends and his passion for impactful campaigns, Tanner is a valuable resource for anyone looking to enhance their digital marketing efforts and stay ahead of the curb in Search.

The Future of Home Building: Insights from Constellation Home Builder Systems

Episode 17, June 18, 2024

The Future of Home Building: Insights from Constellation Home Builder Systems

In this episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera delves into the dynamic world of home building with special guests from Constellation Home Builder Systems. Known for their cutting‑edge ERP software solutions and insightful market data, Constellation Home Builder Systems is at the forefront of technological innovation in the real estate and construction industry. 

Join us as we explore the company’s rich history and the significant trends they’re observing in the market. Our guests will share insights from the recently launched Builder Metrix, highlighting key data trends and regional shifts in home buying across North America. We’ll also explore compelling case studies that showcase the tangible impact of their software solutions on builders’ businesses and discuss the future of technology in home building.

About Our Guests

Bob Swainhart, Vice President, Enterprise Solutions Group 

With nearly 20 years of experience in homebuilding software, Bob is uniquely qualified to lead the team that guides our customers through system adoption. He oversees the software implementation process for new customers and leads the team that provides ongoing training and consulting for existing clients. 

Before joining Constellation, Bob was Executive Vice President at Hyphen Solutions, one of Constellation’s valued business partners, where he focused on the adoption of the BuildPro‑SupplyPro platform across the homebuilding industry. In his time there, 11 of North America’s top 15 homebuilders implemented this supply‑chain solution across their entire organizations. 

Given his experience with hundreds of software implementations, Bob has introduced best practices into Constellation HomeBuilder Systems’ software adoption processes, ensuring our customers realize all the benefits of our software while maximizing ROI. 

Paolo Benzan, Vice President of Data Strategy 

Paolo joined Constellation HomeBuilder Systems in 2020 having worked in production homebuilding for the previous 15 years. He started his career in product development as a software engineer helping companies build tools and products across multiple verticals and industries. In 2006 he started in the homebuilding industry as a consultant on a business systems implementation for Standard Pacific Home (SPH). He joined SPH in a full‑time capacity in 2008 and held several roles culminating in running the IT department through the merger with Ryland Homes to form CalAtlantic homes. After CalAtlantic he served as a senior vice president and CIO in several public homebuilding companies with his final role being the CIO for William Lyon Homes through the acquisition by Taylor Morrison. 

During his tenure with several of the public homebuilding companies he helped architect and develop data platforms to provide visibility to information across the organization, allowing different segments of the business to identify inflection points and pivot to align with the market. He brings this knowledge of the homebuilding industry and, specifically, the data needs of homebuilding organizations, to Constellation and will be focused on delivering value to our customers through data driven solutions and tools. 

Going Green Without Going into the Red: Unlocking Green Energy Tax Incentives with TaxTakers’ Tax Specialists

Episode 15, May 14, 2024

Going Green Without Going into the Red: Unlocking Green Energy Tax Incentives with TaxTakers’ Tax Specialists

In this inspiring episode of Market Pulse, host Aaron Fichera sits down with a seasoned Energy Incentive Specialist from TaxTaker to explore the powerful intersection of tax incentives and sustainable real estate development. 

Our expert guest Abby Massey, VP of Energy Incentives, dives deep into the myriad of green energy tax programs that builders, developers, and business owners can leverage to enhance sustainability and profitability. From detailed explanations of complex tax incentives to real‑world success stories, this episode provides a comprehensive overview of how smart tax strategies can drive forward‑thinking projects. 

Listeners will gain insights into the technical aspects of qualifying for these incentives, common challenges faced by developers, and how TaxTaker helps navigate these complexities. The discussion also highlights future trends in green energy incentives, providing valuable foresight for industry professionals. 

Join us for an engaging and informative session that uncovers the financial benefits of sustainable development and offers practical advice for maximizing tax incentives in the real estate market. Don’t miss this opportunity to learn from industry leaders and discover how you can capitalize on green energy tax incentives to drive your projects forward. 

About Our Guest

Abby Massey is the Vice President of Energy Incentives at TaxTaker, a specialty tax incentives consulting firm headquartered in Austin, TX. Abby has her B.S. in Civil Engineering from Purdue University and is a Professional Engineer licensed in 46 states. As a LEED Accredited Professional, Abby is dedicated to sustainable building practices. Prior to tax consulting, Abby spent almost a decade specializing in commercial building design. Her experience now includes optimizing energy incentives for clients by leveraging her in‑depth understanding of the Inflation Reduction Act and programs centered around real estate, energy efficiency, and the built environment. 

Cultivating Tomorrow’s Leaders in Home Sales

Episode 14, April 30, 2024

Cultivating Tomorrow’s Leaders in Home Sales

Join us on “The Market Pulse” as host Aaron Fichera interviews Jeff Shore, a luminary in the new home sales sector and the creative force behind Shore Consulting. Dive into Jeff’s illustrious journey in real estate, exploring his revolutionary 4:2 Formula™ sales framework that has dramatically reshaped selling strategies in the new home market. 

Our discussion also highlights the expansion of Shore Consulting, emphasizing how Jeff’s leadership and his team’s dedication have propelled their status as frontrunners in the field. As well as, reimagining what the new sales leaders must‑do in order to stand out and adapt to the ever changing environment of residential real estate. 

Tune in for an engaging conversation filled with expert advice and motivational stories, aimed at those looking to excel in the world of new home sales.

About Our Guest – Jeff Shore

Jeff Shore is the founder and CEO of Shore Consulting, Inc. a company specializing in field‑tested and proven consumer psychology‑based sales training programs. Jeff is a top‑selling author and an award‑winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speakers Group. 

With over 30 years of real‑world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the minds of their customers to sell the way their buyers want to buy. Using these modern, game‑changing techniques, Jeff Shore’s clients generated over $65 billion in sales last year. 

He resides in Northern California with his wife Karen. When he isn’t on a stage or on an airplane you can find him doting on his adorable gang of grandchildren, serving at his local church, or getting some ice time at the local rink where he plays in a competitive hockey league.  

Intelligent Integration: AI-Driven Solutions Transforming Real Estate Technology

Episode 13, April 16, 2024

Intelligent Integration: AI-Driven Solutions Transforming Real Estate Technology

Join us on this enlightening episode of Market Pulse where host Aaron Fichera brings together two pivotal figures in the residential real estate technology landscape: John Cecilian, Co‑Founder and CEO of Cecilian Partners, and Robert Cowes, Founder and CEO of SmartTouch® Interactive. Together they delve into the groundbreaking collaboration between their companies, focusing on how artificial intelligence (AI) and innovative technologies are reshaping the real estate industry. 

During our conversation we will further explore the synergy between technologies and real estate marketing and sales, discussing not only the current landscape, but also what the future holds for all stakeholders. They’ll provide a behind‑the‑scenes look at upcoming projects and potential future collaborations that aim to further leverage AI and new tech in creating sophisticated, user‑focused real estate solutions. 

Tune in to discover how AI is not just a tool but a transformative element in building smarter, more responsive real estate environments, directly from the visionaries making it happen. 

New Horizons in Home Construction with Livabl

Episode 12, April 2, 2024

New Horizons in Home Construction with Livabl

In this enlightening episode of Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Lloyd Vaughn, Regional Director of Business Development for Zonda. With over two decades of experience in the home building industry, Vaughn shares his journey from new home sales to the astronomical growth of Livabl and Zonda, highlighting the evolution of his career and the innovative strategies of Zonda companies. Vaughn outlines the merger milestones that transformed Zonda into a multifaceted conglomerate, incorporating data analytics, technology, and various subsidiaries to redefine the home buying landscape. 

As the conversation shifts to the future, we provide an optimistic outlook for the 2024 new home construction market, emphasizing the creative approaches builders are employing to meet demand. We reveal insights into buyer confidence, noting a growing preference for transparency, flexibility in viewing new homes, and the increasing desire for virtual tour options. 

Exploring the developer network, this episode highlights upcoming trends and unique developments in new home construction, like the Mayfair or Meyer Ranch community near New Braunfels, known for its comprehensive amenities and livability. 

Join us on Market Pulse as we navigate the evolving dynamics of the home construction industry, offering valuable insights and foresight into the future of home buying. 

Opportunity in the Commercial Real Estate Storm

Episode 11, March 19, 2024

Opportunity in the Commercial Real Estate Storm

On this episode of Market Pulse host Aaron Fichera engages with Tim Donohue of CBRE, delving into the turbulent state of the commercial real estate sector in Austin and beyond. This episode promises an in‑depth exploration of how commercial and residential real estate markets interconnect, revealing the factors driving current trends and future opportunities. Gain expert insights into the evolving dynamics of these sectors and learn what developers, builders, and businesses need to consider in today’s economic landscape. 

Don’t miss this exciting journey through the intricacies of real estate. Tune in for a comprehensive analysis that could redefine your understanding of the CRE market. Whether you’re a seasoned professional or just curious about real estate, this conversation is sure to provide valuable perspectives.

The AR Transformation: Shaping the Future of Real Estate and Home Buying Experience

Episode 10, March 12, 2024

The AR Transformation: Shaping the Future of Real Estate and Home Buying Experience

In this episode of Market Pulse, Aaron Fichera delves into a conversation with Harrison Montgomery, Head of Growth with Aireal, exploring the seismic shift augmented reality (AR) is bringing to the real estate landscape. This episode goes beyond the basics of AR, discussing its integration into real estate through Aireal’s innovative platforms like Architech and OmniStream. 

Beyond technology, this discussion broadens to cover the impact of digital innovation on market trends, customer engagement, and the future of buying, selling, and experiencing real estate.

Whether you’re a professional in the field or simply fascinated by the intersection of technology and real estate, this episode promises profound insights into how AR is crafting the environments of tomorrow. Tune in for an enlightening journey into the heart of tech‑driven real estate evolution. 


Home Financing & Rates: Educating New Home Buyers with VIP Mortgage

Episode 9, January 31, 2024

Home Financing & Rates: Educating New Home Buyers with VIP Mortgage

In this engaging episode of Market Pulse by SmartTouch® Interactive, host Aaron Fichera sits down with Logan Sampsel, an experienced Loan Officer at V.I.P. Mortgage. Together, they delve into the current 2024 dynamics of residential real estate financing, unpacking how the latest trends and challenges are influencing both homebuyers and industry professionals. This episode offers a comprehensive look at the variety of mortgage options available, the impact of credit history and employment status on loan approvals, and the crucial role of down payments and private mortgage insurance. 

We will also venture into the technological advancements reshaping mortgage processing and their benefits for buyers and industry stakeholders. Additionally, Logan provides valuable insights into loan servicing, addressing post‑mortgage concerns, and how industry professionals can adapt to the changing landscape.  

 This episode is a must‑listen for anyone involved in the real estate industry, from buyers to builders, offering practical advice and expert insights to navigate the complexities of today’s financing world. 


Building Sustainable Housing Developments Without Breaking the Bank

Episode 8, January 9, 2024

Building Sustainable Housing Developments Without Breaking the Bank

Welcome to 2024 and a brand new year of Market Pulse episodes!

Dive into the realm of sustainable residential architecture in this episode of Market Pulse, featuring the experienced Meeta Morrison, AIA. With a 20‑year journey from the University of Texas to prominent architectural projects, Meeta discusses blending sustainability with aesthetics in residential construction and best practices.

We explore strategies in tackling diverse projects, from luxury homes to adaptive reuse, emphasizing passive design and environmental conservation. Meeta shares challenges in sustainable design, emerging trends, and offers advice for aspiring architects and developers looking to achieve zero‑emission.

This episode is a must‑listen for industry professionals and sustainability enthusiasts, offering a deep dive into creating energy‑efficient, comfortable homes. Tune in for insightful perspectives on shaping a sustainable architectural future.


Market Pulse End of the Year Recap: 2023 Trends & Beyond with Lisa Parrish

Episode 7, December 12, 2023

Market Pulse End of the Year Recap: 2023 Trends & Beyond with Lisa Parrish

In this not‑to‑be‑missed episode of Market Pulse, we’re joined by Lisa Parrish of TeamPMP, one of the key figures in shaping the most prestigious homebuilding awards in North America. As 2023 comes to a close, Lisa brings her unique perspective and offers a comprehensive review of this year’s industry trends in homebuilding, community development, and the digital transformation of the market. 

We also delve into the evolution of model homes, sales experiences, and innovative marketing strategies that have defined the industry this year.    

Join us for another enlightening conversation and gain insights from this year’s trends that could help navigate the dynamic landscape of 2024 homebuilding and the real estate industry. 


Alternative Homebuilding: Unique Solutions to Housing Affordability Crisis

Episode 6, November 28, 2023

Alternative Homebuilding: Unique Solutions to Housing Affordability Crisis

On this episode of Market Pulse, host Aaron Fichera engages in a compelling conversation with Natalie Roberts, Principal at Social Strategies ATX and a leading figure in the manufactured home building industry. In this informative episode, we explore the dynamic world of manufactured, tiny, and alternative home building across the U.S.

Natalie, with her experience in over 80 projects across North America, sheds light on the significant growth and innovations in manufactured homes. We’ll delve into how these developments offer unique solutions to the housing crisis, focusing particularly on the Affordable vs. Attainable Housing debate.

Get ready for an insightful session where Natalie shares her expert views on regional trends, especially in California and Texas, and her take on the future of the housing industry. Whether you’re in real estate, planning your next home, or simply interested in alternative housing solutions, this episode provides a fresh perspective on the evolving landscape of homebuilding. Join us on Market Pulse to discover the potential of manufactured homes in reshaping our living spaces.


Building Hope: How Homes for HOPE is Changing Lives Globally

Episode 5, November 14, 2023

Building Hope: How Homes for HOPE is Changing Lives Globally

Join host Aaron Fichera on Market Pulse as he welcomes Matthew Baehr, Executive Director of Homes for HOPE. With a rich background in disaster relief and humanitarian aid, Baehr discusses the organization’s innovative approach to fighting global poverty through home‑building projects.  

 This episode will explore the impactful blend of constructing homes, providing microloans, and delivering business training in developing nations. Amidst current global challenges, particularly the conflict in Ukraine, Aaron and Matthew will discuss how Homes for HOPE adapts its mission to continue its vital work. Don’t miss this enlightening conversation on how U.S. home builders are building locally and making a difference globally. 

The Future of New Home Construction: A Dive into AI and the Buyer’s Journey with Anewgo

Episode 4, November 1, 2023

The Future of New Home Construction: A Dive into AI and the Buyer’s Journey with Anewgo

In this riveting episode of Market Pulse, host Aaron Fichera sits down with Anya Chrisanthon, the Chief Branding Officer of Anewgo. Discover the story behind Anewgo’s meteoric rise in the construction industry, and how they’ve been at the forefront of revolutionizing new construction home sales. From interactive software that captivates potential buyers, to virtual tours that give an immersive experience, and the powerful data analytics driving those decisions – Anewgo has transformed the way builders market and sell. 

But it doesn’t end there! Join the Market Pulse team as they delve deep into the evolving role of the salesperson and undeniable impact of Artificial Intelligence on the real estate sector. As buyer behaviours and expectations shift, how is AI not only meeting these changes but also predicting and molding the future of the buyer’s journey?

If you’re in the construction business, or even just AI‑curious, this episode promises insights that you won’t want to miss! 

How Local Builders are Maneuvering Through a Tighter Market

Episode 3, October 17, 2023

How Local Builders are Maneuvering Through a Tighter Market

On this special episode of Market Pulse, we delve into the world of semi‑custom homebuilding with Ellen Giddens, Co‑Owner and Vice President for the top ranked premier custom homebuilder in Central Texas, Giddens Homes.

With deep‑rooted family history in the Central Texas region, Ellen offers an unparalleled look into the intricate dance of building custom homes that resonate with the local spirit and today’s buyer. From navigating the real estate roller coaster of the last few years, to strategies employed to stand tall in a tightening market, this episode promises an ocean of insights.

How is Giddens Homes combatting the rising tide of interest rates? What innovative incentives are they rolling out to magnetize potential homeowners? And as we stand on the cusp of 2024, what vision does Giddens Homes hold for the future of homebuilding?

Buckle up for another riveting conversation that merges history, strategy, and forward‑thinking in the world of homebuilding!

Digital Strategies for Today’s Active Adult Home Buyer

Episode 2, October 3, 2023

Digital Strategies for Today’s Active Adult Home Buyer

In this insightful episode of Market Pulse, hosted by Aaron Fichera, we welcome industry experts Ben Keal of, Sara Carbonell of Amblebrook, and Robert Cowes of SmartTouch® Interactive to explore the ever‑changing landscape of 55+ Active Adult Residential Communities. This episode dives into key market trends that are influencing amenities and lifestyle choices in these communities. Our panel also delves into the latest digital marketing techniques—from social media campaigns to virtual tours—that are effectively engaging the 55+ audience. 

Hear insights from Ben Keal on the invaluable role that online registries like play in enhancing visibility and lead quality for residential communities. Adding to this, Robert Cowes provides an overview of data‑driven strategies that can yield high returns on investment, focusing on key performance indicators crucial for marketing success. Whether you are a developer, marketer, or a stakeholder in the 55+ residential community sector, this episode offers a treasure trove of actionable insights and strategies. 

Master Planned Developments in the Heart of Texas Hill Country

Episode 1, September 19, 2023

Master Planned Developments in the Heart of Texas Hill Country

In this episode, host Aaron Fichera, COO of SmartTouch® Interactive, welcomes Robert Cowes, Founder and CEO, and Erika Ramon, Marketing Manager at Crown Community Development. Together, they explore the intricacies of digital marketing’s role in the Central Texas real estate boom, from leveraging analytics and branding to virtual home tours.

Erika also unpacks Crown Community’s strategic approach to master‑planned residential developments, offering a glimpse into how community visioning and marketing programming are reshaping the Texan suburbs. Whether you’re interested in the tech behind targeted real estate ads or curious about what goes into planning a residential community from scratch, this episode delivers both strategy and substance to keep you ahead in the market.