SmartTouch® Interactive Celebrates Four 2023 NAHB Silver Awards
Leading real estate marketing agency takes home four new marketing awards with home builder partners Crown Development for Amblebrook in Gettysburg, PA, and Pomona by Hillwood in Manvel, TX.
Austin, TX – December 14, 2023 – SmartTouch® Interactive, an award‑winning interactive full service real estate marketing agency and only one to provide its own new home marketing CRM solution, announced that it received four 2023 National Silver Awards from the National Association of Home Builders. Silver Award winners are the top vote recipients in each category and finalists for The Nationals Gold Awards. All Gold Winners will be announced at the Caesars Palace Ballroom in Las Vegas at the NAHB International Builders Show 2024 Awards Ceremony on Tuesday, February 27, 2024.
Showcasing the most exciting trends in New Homes Sales and Marketing throughout North America, The Nationals honor the best in the building industry — including home builders, developers, associates, and consultants — for their determination, integrity, creativity, and endurance. A diverse panel of industry professionals selected the Silver Awards winners from almost 1,200 entries. The Gold Awards are presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB), along with Wells Fargo Home Mortgage.
This year, SmartTouch® received awards for marketing strategies and programs working with real estate developer Crown Development to promote Amblebrook, one of “America’s Best Places to Live,” a 55+ active adult community in Gettysburg, PA, and Pomona by Hillwood Communities, a unique master planned community with an elevated lifestyle, located in Manvel, TX.
Amblebrook Marketing Awards:
- National Category – Best Special Promotion – limited time sales events
- Best 55+ – Integrated Marketing Strategy or Campaign
- Best 55+ – Digital Marketing
Pomona by Hillwood Marketing Awards:
- National Category – Best Brochure – Master Planned Community
“Our team is thrilled to receive a Silver National Award for our creative work with the innovative lifestyle community Pomona by Hillwood,” commented Michele Kana, Account Director, SmartTouch® Interactive. “We strive to give our clients an edge in the communities they market to and it’s incredibly fulfilling to see our results‑driven programs recognized by industry leaders.”
Crown Development and Amblebrook received four additional awards, including:
- National Category – Best Master Planned Community
- National Category – Best Community Amenity – Structure
- National Category – Best Welcome Center
- Best 55+ – Best Community Amenity – Fitness Center Rock Creek
“We are delighted to be recognized alongside Crown Development for the creative marketing strategy and programs that helped Amblebrook surpass sales three years running,” commented Robert Cowes, President and CEO of SmartTouch® Interactive. “It is exceptionally rewarding to celebrate our real estate developer partner and their incredible success this year winning eight National Silver Awards. I am proud of everything our team has been able to help our clients accomplish this year and honored to be recognized by NAHB for our marketing in the unique active adult lifestyle niche.”
Crown Communities, Marketing Director Sarah Carbonell, Robert Cowes, CEO & President, SmartTouch® Interactive, and Alison Hoffman, President, Wick Marketing will share more about Amblebrook’s success story during an IBS Centrals presentation at the upcoming NAHB IBS 2024. The session, Modifying Your Digital Marketing Game Plan for a 55+ Audience,” will be presented on February 28, 2024, 9:30 AM – 10:00 AM.
Crown Communities Marketing Manager Erika Ramon will also join Eric Shattuck, SEO Manager, SmartTouch® and longtime strategic partners, Matt Brutsche, SEO/AI Consultant and CEO, 500 Rockets Marketing, and Lianne McOuat, Principal and Partner, McOuat Partnership, for a highly interactive panel discussion at IBS 2024, “Did AI and ChatGPT Bots Kill the Sales & Marketing Star?”
About SmartTouch® Interactive
Founded in 2010, SmartTouch® Interactive is an award‑winning interactive digital advertising agency and the only full‑service marketing agency serving developers and home builders with a campaign and lead management platform. Our award‑winning CRM, SmartTouch® NexGen is supported by our innovative marketing automation and implementation experts that help you streamline the sales pipeline and dig through backlog, while executing data‑driven creative strategies that drive lead gen and lead nurture that convert more home buyers into sales.