February 2020 Archive

SmartTouch® Interactive Takes a Trip to Esperanza Homes

February 21, 2020

This week Robert Cowes, Kelly! Dugas, Tanner Ross, Devone Torrence, and Eric Sims of  SmartTouch® Interactive got the chance to …

SmartTouch® Interactive Visits Cavender Homes

February 13, 2020

Robert Cowes, Tanner Ross and Eric Sims of SmartTouch® Interactive headed to Princeton, TX to meet with Cavender Homes to …

The Misconceptions & Best Practices of Homebuyer Geofencing

February 5, 2020

We often have a perception about how a certain campaign should work, and then we’re told no by our marketing …

Right-Sizing Your Website for Your Specific Needs

You know your website can be a top lead driver, and conventional wisdom suggests builders need a robust site with …

Successes & Failures of Niche Marketing to Multicultural, Single & Generational Buyers

Innovative online marketing tools and the wealth of customer data now available allow us to precisely target our home buyers. …