SmartTouch Interactive to Speak at Bisnow’s Central Texas Master Planned Communities & Residential Conference
SmartTouch® Interactive is proud to participate in Bisnow’s Central Texas Master Planned Communities & Residential Conference on Wednesday, July 8, 2026, at the Hyatt Regency Austin.
The conference will bring together the region’s leading developers, homebuilders, investors, designers and real estate professionals to discuss housing demand, development, infrastructure and the continued growth of the Austin–San Antonio corridor.
Examining What Today’s Homebuyers and Housing Market Demand
Robert Cowes, President and CEO of SmartTouch Interactive, will speak during the panel Meeting Residential Demand: Building the Right Product in Today’s Market from 9:45 to 10:30 a.m. CDT.
Robert will join a panel of residential development and homebuilding leaders:
- Chris Little, President, Perry Homes
- Joe Rentfro, Managing Director, Arete Collective at Thomas Ranch
- Jenna Edge, Owner and CEO, Ash Creek Homes
- Michael Linehan, President, LSI
Will Smith of Winstead will moderate the discussion.
Building the Right Product for Today’s Market
Central Texas continues to experience tremendous opportunity, but rising costs, affordability pressures and changing buyer expectations are reshaping how residential communities are planned, built and marketed.
The panel will examine the residential products currently moving forward across Central Texas and the market, financial and consumer factors influencing those decisions. Speakers will discuss how developers and builders are aligning product mix, lot sizes, density and pricing to create communities that are both financially feasible and attainable for buyers.
The conversation will also explore how home design, community planning and product offerings are evolving in response to affordability challenges. Panelists will share perspectives on balancing density, livability and development costs while creating communities that remain desirable to residents and attractive to builders.
Robert will bring a data‑driven marketing perspective to the discussion, examining how the homebuyer’s path to purchase has changed and what digital behavior reveals about how buyers discover, evaluate and ultimately select a new home or community.
Additional topics will include:
- What makes a residential opportunity attractive to builders deploying capital
- Where gaps exist between buyer expectations and feasible residential products
- How developers can use market and buyer data to guide planning decisions
- How builders and developers can better align product strategy with demand
- What communities must deliver to remain competitive in today’s market
Join SmartTouch in Austin
The Central Texas Master Planned Communities & Residential Conference offers an opportunity to hear directly from the professionals shaping the future of residential development throughout the region.
Event: Central Texas Master Planned Communities & Residential Conference
Date: Wednesday, July 8, 2026
Location: Hyatt Regency Austin
208 Barton Springs Road
Austin, TX 78704
SmartTouch Panel: Meeting Residential Demand: Building the Right Product in Today’s Market
Panel Time: 9:45–10:30 a.m. CDT
Come hear the conversation, connect with the SmartTouch team and gain timely insights into the forces shaping Central Texas residential development.
Reserve your ticket and join us in Austin.