SMARTTOUCH® INTERACTIVE REFLECTS ON A SUCCESSFUL 2022 NAHB INTERNATIONAL BUILDERS’ SHOW®
SmartTouch® Interactive President and CEO, Robert Cowes, Account Executive, Kelly! Dugas, and SEO Specialist, Eric Sims, participated in the annual NAHB International Builders’ Show® in Orlando, FL, this past February 8‑10.
Our team had a great time presenting along with fellow industry thought leaders, connecting, and learning so many new things! Take a look below at some of our favorite highlights from the show!
View a snippet of the talks, “To pivot or Not to Pivot” and “Bottling buyer anticipation and setting proper homebuyer expectations in a high‑demand era” from Tori Streff Austin Area Marketing Manager, Hillwood Communities, and Evie Tavarez, Vice President of Sales & Marketing, Blackburn Homes, below!
Our team picked up their badges, explored the convention center, and even found Robert’s book! If you missed picking up a copy, you can purchase it on Amazon here!
The first official day of IBS was a huge success! Robert Cowes and Tori Streff, Austin Area Marketing Manager, Hillwood Communities, helped analyze which marketing channels are trending in 2022 and how to stay ahead during their “To pivot or Not to Pivot” info session. Attendees got an inside look at the 10 key strategy pivots organizations must have in place to meet buyer experience expectations. We had a great turnout and loved the participation!
Didn’t get a chance to attend? Download the presentation here!
On Tuesday, the Nationals 2022 Silver Awards were announced. Wolf Ranch by Hillwood was awarded Developer Best Realtor Program designed by SmartTouch® Interactive.
Wednesday was filled with educational opportunities! Our team split up to attend various IBS education sessions from some of the best in the industry. To end the day off, we attended the VIP Party at Tin Roof!
Our team had another fun, jam‑packed day on Thursday! Robert Cowes, Tori Streff, Austin Area Marketing Manager, Hillwood Communities, and Evie Tavarez, Vice President of Sales & Marketing, Blackburn Homes, hit on one of the hottest topics in the current marketplace! Their informational session included which strategies and tactics to leverage to bottle anticipation and set proper homebuyer expectations in a high‑demand era.
Didn’t get a chance to attend? Download the presentation here!
Robert also had the opportunity to connect with fellow industry partners including Zillow, BDX, and AtlasRTX. It was the perfect ending to a great convention! Robert also had the opportunity to participate in a live video session at the Build by Thrive Mortgage Booth. Watch the full video below!
And that’s a wrap on IBS 2022! Thank you to everyone who took the time to connect with us, or attend our educational sessions. We can’t wait to do it again next year!ABOUT SMARTTOUCH® INTERACTIVE
SmartTouch® Interactive is the only marketing agency focused on real estate to offer: proven marketing and lead generation programs; a superior lead nurturing CRM and Marketing Automation platform, SmartTouch® NexGen; and a cutting‑edge homebuyer geofencing solution, SmartTouch® Geo, all driven by an award‑winning team of innovative marketing professionals. Our innovation in lead generation and digital marketing programs and proven accountable ROI methodology has helped hundreds of real estate developers and home builders generate more than 1 million leads and $2 billion in new home sales.