SmartTouch® IBS 2025 Recap: Insights, Innovation, and Award-Winning Success!
IBS 2025 was a whirlwind of groundbreaking ideas, expert discussions, and major wins for the SmartTouch® team! From high‑impact sessions to industry recognition at The Nationals, we left the International Builders’ Show more energized than ever to help builders and developers sell more homes faster.
If you couldn’t join us in Vegas, don’t worry—we’ve got the full recap for you, plus an exclusive offer to download our session presentations.
Day 1: Expert Insights on Digital Marketing & Storytelling
We kicked things off with two powerhouse sessions led by our very own Robert Cowes, delivering key takeaways on how builders can leverage tech and storytelling to stay competitive in today’s market.
What’s in Your Digital Marketing Tech Stack?
With affordability challenges reshaping the industry, builders need the right tech tools to optimize lead generation and maximize ROI. Robert, alongside Brandon Barelmann of Builder Designs and Matthew Wilson of Maronda Homes, walked attendees through the must‑have elements of a high‑performing digital marketing tech stack.
Want to dive deeper? Download the presentation and get the full breakdown of actionable strategies!
What’s Your Hook? The Forgotten Art of Storytelling in New Home Marketing
Marketing isn’t just about price and location—it’s about crafting a compelling brand story. In this engaging panel, Robert joined Diana Carroll of Hillwood Communities, Jennifer Cooper of Evolution Marketing, and Bill Sievertsen of Milesbrand to explore how branding and storytelling can captivate homebuyers and drive conversions.
Want to dive deeper? Download the presentation and get the full breakdown of actionable strategies!
Day 2: SmartTouch® Wins Big at The Nationals!
The highlight of Day 2? Winning a Gold Award for Best Website for a Community at the 2025 National Association of Home Builders’ Nationals Awards for our work on the Wolf Ranch by Hillwood Communities website!
This award‑winning website is a game‑changer in digital marketing for master‑planned communities. Instead of a simple refresh, we executed a complete strategic transformation—modernizing an outdated platform into a sleek, high‑performing, user‑friendly experience.
Day 3: Wrapping Up an Unforgettable IBS 2025
The final day of IBS was all about connecting with industry leaders, exploring emerging trends, and setting the stage for the future of home builder marketing. From AI‑driven marketing strategies to next‑gen buyer engagement, the insights we gained will fuel our approach in the months ahead.
Didn’t make it to our sessions?
We’ve got you covered. Download our presentations now and get the tools to elevate your marketing strategy in 2025.
What’s In Your Digital Marketing Stack? Must‑haves, Don’t‑Care‑For’s & Integration Secrets
What’s Your Hook? The Forgotten Art of Storytelling in New Home Marketing