Join Us For “The Who, How and Why of the New Construction Buyer”
When? Thursday, May 4th, 2017
What Time? 9 a.m. PST/11 a.m. CST
Where? Anywhere you can connect to Wifi!
Want more data on home buyer trends? Do you want to know how home buyers begin their search? What influences their new home decisions? If you answered yes to at least one of these questions, join Mary Kaye O’Brien, Zillow’s Director of Consumer Insights, for a live webinar event hosted by SmartTouch® Interactive’s President and Co‑Founder, Robert Cowes! This will be a presentation real estate marketers and sales associates alike won’t want to miss.
Mary Kaye will speak to these topics and more:
- Overview of the Zillow Group Consumer Housing Trends Report
- What the buyer search process looks like
- Who is buying new construction and why
Did You Know? Nearly half of all buyers (48%) consider new construction in their home search.
About the Presenter
Mary Kaye O’Brien is the director of consumer insights at Zillow and is responsible for the vast majority of Zillow’s research efforts. Mary Kaye has over 25 years of experience helping companies create holistic views of their customers and their brands and leveraging these insights to help drive decision‑making and innovation across all aspects of the business. Previously, Mary Kaye was a vice president at Ipsos Research in Seattle, leading consumer research efforts on behalf of many innovative brands. Prior to her work at Ipsos, Mary Kaye was the director of brand and market research at Expedia, Inc. Mary Kaye holds a B.S. and M.A. in Psychology and has worked to advance the practice of market research within academics. Mary Kaye designed and taught a training series on strategic research planning on behalf of the American Marketing Association and also served on the Executive Advisory Board to develop a Master of Science in Marketing Research program at Pacific Lutheran University School of Business. The MSMR program began in 2014 and the first graduating class is this year.
