Spotlight Shines on Technology Driven Marketing Programs for New Home Builders at Fall 2023 THBS-HTS Summit

TecHome Builder Summit (#THBS) and Housing Transformation Summit (#HTS) co‑located this week in Phoenix, AZ for what AE Ventures is calling Builder Innovator Week (#BIW). This combined event provided builders and multifamily companies the opportunity to take advantage of special tours and learning experiences with a focus on home technology and digital transformation and innovation.

SmartTouch® CEO Robert Cowes was part of an esteemed Digital Solutions panel on Day 1 called Leveraging Digital to Attract More & Better Prospective Buyers. Presenters for this panel included Andrew Clark, VP Product Management (ECI Software Solutions), Courtney Kielman, Senior Account Executive (Zillow Group), Janet Benavidez, National VP of Sales (Shea Homes) and panel organizer Jennifer Cooper, Founder & Fractional CMO (Evolution Marketing).

In the 35‑minute Boardroom Presentation that followed, a group of guests was presented with an in‑depth overview of Technology Driven Marketing Programs for New Home Builders. Key points included our All Lines In marketing strategy, branding and story development, digital marketing programs and our award‑winning NexGen marketing automation + CRM solution.

There was also time to meet up with industry partners from Cecilian Partners and atlasRTX to cap off a productive and informative week at the summit. 

If you missed being a part of this event or would like to learn more about how we help new home builders, book a time below to chat with Robert.