SmartTouch® Interactive Unveils Powerful New NexGen UI and Integrated Website Analytics to Simplify New Home Sales and Marketing
Austin, TX – July 15, 2025 – SmartTouch® Interactive, an award‑winning full‑ service real estate marketing agency providing a proprietary new home marketing CRM solution, proudly announces the launch of its new NexGen user interface and an all‑new integrated website analytics suite. For more than 15 years, SmartTouch® has been the only full‑service marketing agency to offer a proprietary CRM purpose‑built for sales and marketing teams in home building and real estate development. The new NexGen upgrades deliver on the company’s mission to make NexGen the most intuitive, insightful, and effective CRM in the industry.
“This latest update offers significant enhancements to our platform, focusing heavily on the user experience,” said Robert Cowes, President & CEO, SmartTouch® Interactive. “Every element of the new NexGen was designed to put the most critical home buyer data front and center, empowering sales and marketing teams with the insights they need to act fast and sell faster. Our goal is simple: make NexGen the easiest and most robust CRM to use in new home marketing.”
New NexGen UI That Works the Way Builders Work
The new SmartTouch® NexGen UI introduces:
- Streamlined navigation with redesigned layouts that highlight key metrics and simplify workflows.
- Advanced filtering tools that make it easy to segment, track, and act on leads with precision.
- Lightning‑fast load speeds to ensure data is delivered without delay, even on large accounts.
The result is a next‑generation experience that reduces time spent looking for information and increases time spent closing deals.
Introducing Built‑In Website Analytics
Also launching this month is SmartTouch® NexGen’s new Website Traffic Analytics, a native reporting tool designed to shed light on the full buyer journey. Powered by detailed UTM tracking, this feature unlocks:
- Insight‑rich dashboards tracking lead, tour, and sales KPIs by source, medium, and campaign.
- Native reports that eliminate the need for external integrations.
This robust analytics tool is a native application within the platform and is included as part of the one flat fee available to all new NexGen clients.
“Understanding the full buyer journey is no longer optional,” added Cowes. “With our integrated analytics, sales and marketing teams can clearly see what’s driving engagement, tours, and sales and act on that data instantly.”
The new NexGen continues to stand out as the only CRM and marketing automation solution developed specifically for home builders and real estate developers. With other recent enhancements including appointment scheduling, QR code generation, over 20 app integrations, KPI scoreboards, and now the most robust UI and analytics upgrade to date, SmartTouch® is reinforcing its position as the go‑to partner for builders looking to improve sales velocity.
See the new NexGen and Web Analytics in action at the Sales & Marketing Builder Tech Expo, July 15‑17, 2025 in Denver, CO.
Limited‑Time Offer: To celebrate the new NexGen release, SmartTouch® is offering new clients special introductory pricing. Learn more at www.smarttouchinteractive.com.
About SmartTouch® Interactive
SmartTouch® Interactive is the only marketing agency focused on home builders and real estate developers to offer: proven marketing and lead generation programs; a superior lead nurturing CRM and Marketing Automation platform and the industry’s only Mobile CRM App, SmartTouch® NexGen; and a cutting‑edge homebuyer geofencing solution, SmartTouch® Geo, all driven by an award‑ winning team of innovative marketing professionals.
Leisha Richardson