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March 31, 2026

SmartTouch® Interactive Launches NexGen Messaging

SmartTouch® introduces new MMS‑ready texting and compliant opt‑in workflows that give home builders and developers out‑of‑the‑box text marketing campaign capabilities

Austin, TX – March 31, 2026 – SmartTouch® Interactive, an award‑winning full service real estate marketing agency providing a proprietary new home marketing CRM solution, today announced the release of its NexGen Messaging, a new native text marketing module powered by Twilio. Built directly into the SmartTouch® NexGen CRM and Marketing Automation platform, the new NexGen Messaging enables home builders and real estate developers to launch text campaigns immediately out‑of‑the‑box, supporting MMS messaging and opt in compliant workflows designed to increase home buyer engagement.

For more than 15 years, SmartTouch® has been the only full‑service marketing agency to offer a proprietary CRM purpose‑built for sales and marketing teams in home building and real estate development. NexGen Messaging continues that innovation story by expanding the platform’s native communication capabilities and simplifying lead engagement across the buyer journey. Customers in both the U.S. and Canada are already actively using the new solution.

“Texting has become one of the fastest and most effective ways to connect with today’s homebuyers,” said Robert Cowes, President & CEO, SmartTouch® Interactive. “With NexGen Messaging, we’ve eliminated the friction of third‑party integrations and delivered a native, compliance‑minded text marketing engine inside NexGen. Builders can move faster, personalize outreach, and run campaigns with confidence, because it’s built into the platform they already rely on.”

Texting is the preferred method of communication with next generation of home buyers and renters and NexGen Messaging introduces a flexible, campaign‑ready texting engine designed specifically for new home sales and marketing teams, including:

  • Out‑of‑the‑box text campaigns natively integrated into SmartTouch® NexGen, no external tools required.
  • Twilio‑powered delivery for reliable, scalable messaging performance.
  • MMS capability to support richer engagement with images and media.
  • Opt‑in compliant workflow tools that help teams follow consent‑based outreach best practices.
  • API interface to support expanded use cases and future innovation across the SmartTouch® platform.

The result is a streamlined way to reach prospects in the moments that matter— supporting quicker responses, stronger engagement, and a more connected buyer experience.

SmartTouch® NexGen Messaging is available to NexGen clients in the U.S. and Canada with straightforward bundled pricing:

Visit https://smarttouchinteractive.com/technology/nexgen‑messaging/ to learn more about NexGen Messaging.

About SmartTouch® Interactive

SmartTouch® Interactive is the only marketing agency focused on home builders and real estate developers to offer: proven marketing and lead generation programs; a superior lead nurturing CRM and Marketing Automation platform and the industry’s only Mobile CRM App, SmartTouch® NexGen; and a cutting‑edge homebuyer geofencing solution, SmartTouch® Geo, all driven by an award‑winning team of innovative marketing professionals.