SMARTTOUCH® INTERACTIVE HONORED WITH GOLD AND SILVER AWARDS AT NAHB NATIONALS 2023 AT IBS
February was an award‑winning month for our talented marketing team at SmartTouch® Interactive. This year as part of the International Builder’s Show, the NAHB’s most prestigious awards were handed out, showcasing the most exciting trends in New Homes Sales and Marketing throughout North America. The Nationals honor the best in the building industry — including home builders, developers, associates and consultants — for their determination, integrity, creativity and endurance. A diverse panel of industry professionals selected the Gold Award winners from almost 1,200 entries.
We were awarded ONE Gold and TWO Silver awards in the following categories:
Nationals 2023 – Gold
- Best Digital Ad | 55+ Campaign
Nationals 2023 – Silver
- Amblebrook | Best Integrated Marketing Strategy or Campaign – collaborative submission with agency partners Wick Marketing
- Wolf Ranch | Best Digital Marketing Campaign
Nationals 2023 – Gold
Amblebrook | Best Digital Ad | 55+ Campaign
Our goals were to drive lead generation, support lead nurture, and increase sales conversions. In addition to this, we wanted to use rich imagery to amplify an extensive, amenity‑rich lifestyle to make the 55+ active adult feel younger, more energetic, and more social.The program used a combination of Google Ads, Email Marketing, and Facebook Ads. To target our demographic, we used lookalike audiences of the website traffic and the CRM database. The campaign also leveraged a mobile device ID look back that targeted visitors of competitor model homes and nearby area attractions, markets, and museums–locations that interest our target demographic.
Nationals 2023 – Silver
Amblebrook | Best Integrated Marketing Strategy or Campaign
The strategy for this campaign was to leverage digital and traditional media to showcase the quality of the community to attract 55+ prospects to a two‑day event where they could simultaneously experience the game‑changing amenity and the real‑life community of welcoming residents.
Nationals 2023 – Silver
Wolf Ranch | Best Digital Marketing Campaign
This program increased brand awareness using Google Display Banners, Email Marketing, and Facebook Ads by targeting a general real estate audience as well as retargeting. The campaign also leveraged a mobile device ID look back that targeted visitors of competitor model homes and nearby major employers, resulting in 190 online registrations (84% being New Contacts) and 114 sales. Once potential buyers entered our consumer funnel, they were kept informed and engaged by an Email Nurture campaign.
“We are honored to receive the NAHB Gold and Silver Awards for both the Amblebrook and Wolf Ranch projects,” commented Robert Cowes, President & CEO, SmartTouch® Interactive. “The recognition validates the work we are doing to help home builders across the country to pivot their marketing to programs that have an impact, and achieve – as well as exceed – sales goals even when faced with the challenges facing our industry. Our high standard of excellence and experience in our industry and respective disciplines continues to enable us to achieve these outstanding results for our clients.”
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