SmartTouch® Interactive and Partners Join NAHB IBS 2025 to Share Cutting-Edge Marketing Strategies
Home Builder and Real Estate Marketing Experts to Share Insights on Storytelling and Digital Marketing Tech Stacks
Austin, TX – February 11, 2025 – SmartTouch® Interactive, an award‑winning full‑service real estate marketing agency providing a proprietary new home marketing CRM solution, announced today that its President and CEO, Robert Cowes, will present at the NAHB International Builders’ Show® (IBS) 2025 in Las Vegas, NV, from February 25‑27, 2025. Cowes will join an esteemed lineup of industry experts to discuss the power of branding through storytelling and optimizing digital marketing tech stacks to drive sales.
What’s In Your Digital Marketing Tech Stack? Must‑Have’s, Don’t‑Care‑For’s & Integration Secrets
Tuesday, February 25 | 8:30 – 9:30 AM in LVCC – West 315
With affordability challenges pushing more buyers out of the market, builders must have the right tech stack to power digital marketing success. Get your pens and pencils ready for expert recommendations from Robert Cowes, SmartTouch® Interactive, Brandon Barelmann, Builder Designs, and Matthew Wilson, Maronda Homes on selecting and integrating the best tools—from analytics and automation to CRM and advertising platforms—to improve online presence, generate leads, and boost sales.
What’s Your Hook? The Forgotten Art of Storytelling in New Home Marketing
Tuesday, February 25 | 12:30 – 1:30 PM in LVCC – West 315
Research shows 63% of people remember brands that tell stories—so, what’s your hook? Cowes joins home builder and real estate marketing experts Diana Carroll, Hillwood Communities, a Perot Company, Jennifer Cooper, Evolution Marketing, and Bill Sievertsen, Milesbrand, for an exploration of an increasingly common challenge in the industry, where marketing efforts focus solely on location, home, and price, neglecting the power of persuasive storytelling and brand differentiation. Attendees will learn how strategic messaging can elevate their brand, increase engagement, and drive sales.
“I am beyond grateful and honored to be speaking alongside such distinguished home builder and real estate leaders at this year’s NAHB International Builders’ Show®,” commented Robert Cowes, President & CEO of SmartTouch® Interactive. “This event is a highlight every year for the SmartTouch® team, bringing together industry leaders to share insights, proven strategies, and innovative approaches that drive real results.”
Meet the SmartTouch® Interactive Team at IBS 2025
NAHB IBS attendees can meet with SmartTouch® Interactive marketing experts in Sales Central to discuss how to elevate their home builder marketing strategies.
For more details on the sessions and speakers, visit the NAHB International Builders’ Show® website.
Schedule a Meeting with SmartTouch® Interactive
The SmartTouch® Interactive team will also be meeting with clients Tuesday through Thursday at the event. To secure a meeting time, please email rcowes@smarttouchinteractive.com.
About SmartTouch® Interactive
SmartTouch® Interactive is the only marketing agency focused on home builders and real estate developers to offer: proven marketing and lead generation programs; a superior lead nurturing CRM and Marketing Automation platform and the industry’s only Mobile CRM App, SmartTouch® NexGen; and a cutting‑edge homebuyer geofencing solution, SmartTouch® Geo, all driven by an award‑winning team of innovative marketing professionals.
###
Press Contact:
Leisha Richardson
lrichardson@smarttouchinteractive.com
512‑633‑2387