January 14, 2025

SmartTouch® CEO Robert Cowes Appointed Vice President of Communications for the HBA Board of Directors

We are proud to announce that SmartTouch® Interactive’s CEO, Robert Cowes, has been appointed Vice President on the Executive Committee for Communications of the Home Builders Association (HBA) Board of Directors. This prestigious appointment highlights Robert’s longstanding commitment to advancing the home building and real estate development industries through innovative marketing strategies and leadership.

The announcement was made during the HBA President’s Installation & State of the HBA Luncheon, an event that celebrated the organization’s 2024 accomplishments and unveiled the vision for 2025. The luncheon featured the ceremonial presentation of the HBA President’s Award and an inspiring keynote by Major General Jeannie M. Leavitt, USAF (ret.), the Air Force’s first female fighter pilot.

As Vice President of Communications, Robert will play a pivotal role in shaping the HBA’s outreach and engagement strategies, ensuring the association continues to be a driving force in the industry. This new role aligns seamlessly with SmartTouch® Interactive’s mission to empower home builders and developers to sell more homes faster through proven marketing programs and cutting‑edge solutions.

Please join us in congratulating Robert on this significant achievement! We look forward to the impact he will make in his leadership role with the HBA Board of Directors.