SmartShots: Your Homebuilder Marketing Update – November 2025
Industry Updates
Market Update: 50‑Year Mortgage
Recently floated by the Trump administration and Director of Federal Housing Finance Agency, Bill Pulte, this mortgage concept aims to reshape affordability in the housing market. The catch? It would require significant changes to the Dodd‑Frank Act and would join the ranks of the 15‑ and 30‑year mortgages we all know.
Comparing the Costs
To give you a sense of what this could mean, we’ve laid out a quick comparison. Imagine a median home price of $450,000. Under a 15‑year mortgage at about 5% interest, you’d pay a certain monthly amount and a certain total interest. At 30 years and around 6%. the monthly payments drop, but you pay more interest over time. For a 50‑year mortgage, which we’re estimating might come in around 6.5%, the monthly payments could be even lower, but the total interest over those five decades would be substantially higher. The 6.5% is our initial estimates with definitive rates to be determined, however it would be safe to assume a riskier instrument would lead to a higher rate.
Pros
- Lower monthly payments could help first‑time buyers get into the market
- Offers more flexibility for those needing lower monthly costs.
- Potential to lock in price and refinance at a future date.
Cons
- Significantly more Interest paid over the life of the loan.
- Takes much longer to build equity, and homeowners may find themselves paying mostly interest for a good portion of the term.
SEO
The Future of SEO for Builders and Developers
If you’re a home builder or community manager aiming to improve your search visibility and attract more qualified buyers, it’s lime to align your content with Google’s E‑E‑A‑T framework: Expertise, Experience, Authority, and Trustworthiness.
These principles guide how Google evaluates content quality and they should guide how you position your brand online.
Here’s how to apply E‑E‑A‑T to your marketing content:
- Expertise: Publish content that highlights your industry knowledge! Think Slog posts about the homebuilding process, design trends, energy efficiency, and navigating permits or land development.
- Experience: Showcase your hands‑on knowledge through project case studies, time‑lapse videos from job site photos, and testimonials that illustrate what it’s like to build or buy with your team.
- Authority: Strengthen your credibility by sharing awards, media coverage, or partnerships with respected vendors, architects, or industry organizations. Work with your trade partners and cross collaborate!
- Trustworthiness: Be transparent in your communication. Respond to reviews, build timelines, pricing ranges, and real client stones to give future buyers confidence in your brand.
Implementing industry best practices doesn’t just satisfy search engines but reassures homebuyers that you’re a dependable, experienced partner they can trust with one of life’s biggest investments.