SmartShots: Your Homebuilder Marketing Update – December 2025

Community Spotlight

Austin Habitat for Humanity has been building homes in Central Texas since 1986 and continues to build communities today. With over 570 homes constructed and 400+ critical repairs completed, this thriving Central Texas organization plays a key role in making homeownership attainable for working families in one of the nation’s fastest‑growing markets. Through a mix of condos, townhomes, and single‑family homes, Austin Habitat continues to expand access to affordable housing while operating one of the region’s most impactful resale outlets, the ReStore.

In our latest Market Pulse episode, Billy Whipple, Chief Impact Officer at Austin Habitat, shares how their team is scaling efforts, partnering with developers, and adapting to Austin’s evolving housing needs. Learn how you can support their mission from volunteering to donating by reading the full blog or watching the episode below.

Social Media

Competitor Conquest lists (created by pulling traffic from your competitor’s ad traffic) are typically most effective when paired with traffic‑focused campaigns where the goal is landing page views and community or home information. The Competitor Conquesting profiles are often homebuyers in the early research phase which are browsing competitor sites or clicking on ads but not quite ready to convert. That’s why driving them to an informative landing page is usually the safer bet than traditional hard call to actions.

An example of this approach can be seen within our active adult homebuyers and communities, where SmartTouch builds two targeted lists totaling roughly 12,000 contacts across major metro areas like New York City, Philadelphia, Baltimore, and Washington DC. The campaign targets key domains, including 55+ listing sites and regional lifestyle destinations where the potential homebuyers are clicking around. The success in the Conquesting campaigns stems from it’s strategic targeting: a niche product, a curated list of relevant competitor sites, and a focus on markets with a proven sales track record. Combining these elements leads to higher conversions and lower cost of acquisition as seen in recent survey.