SmartTouch® Interactive’s Robert Cowes to Present At NAHB International Builders’ Show® 2022
Austin, TX – January 6th, 2022 –SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company announced today that SmartTouch® President and CEO, Robert Cowes, will present multiple sessions alongside fellow industry thought leaders, Ivelys (Evie) Tavarez, M.ED, Vice President of Sales & Marketing, Blackburn Homes, and Tori Streff, Austin Area Marketing Manager, Hillwood Communities, at the upcoming annual NAHB International Builders’ Show® in Orlando, FL, February 8‑10, 2022.
The SmartTouch Interactive team will participate in three highly interactive and informative sessions throughout the conference.
Robert Cowes
President and CEO
SmartTouch Interactive
Evie Tavarez
Vice President of Sales & Marketing
Blackburn Homes
Tori Streff
Austin Area Marketing Manager
Hillwood Communities
Where you can find Robert Cowes during IBS:
On Tuesday, February 8, 1:45 – 2:45 PM EST, Robert Cowes and Tori Streff will help home builders prepare for the ever‑evolving home shopping experience in the must‑see session, “To Pivot or Not to Pivot? 10 Key Marketing Changes You Must Make in 2022.” Attendees will get an inside look at the 10 key strategy pivots, both online and onsite, that organizations must have in place to meet buyer experience expectations.
The final session presented by the SmartTouch team will hit on one of the hottest topics in the current marketplace, “Bottling Buyer Anticipation: Setting Expectations in a High Demand Era.” Taking place on Thursday, February 10, 1:45 – 2:45 PM EST with Robert Cowes, Tori Streff and Evie Tavarez presenting, attendees will learn what strategies and tactics to leverage to bottle anticipation and set proper homebuyer expectations in a high demand for new homes era. From content marketing to drip campaigns and reputation management, this session will provide insight into how home builders and community developers can manage client expectations and keep their eyes from straying to the competition while they wait.
“Homebuilder sales and marketing is constantly evolving as market parameters change and world events impact nearly every aspect of the home building and selling process,” commented Cowes. “We are honored to be invited by the NAHB International Builders’ Show® to help attendees navigate these changing waters and share the critical knowledge and expertise we’ve gained working with top home builders, including Blackburn Communities, and Hillwood Communities to deliver the proven sales and marketing programs that are shaping our industry today. We look forward to this highly anticipated event and engaging with the leaders of the home builder community in February 2022.”
NAHB International Builders’ Show® attendees will also have the opportunity to meet with the SmartTouch® Interactive marketing experts in Sales Central. More on these sessions and speakers is available on the NAHB International Builders’ Show® conference website.
The SmartTouch team will also be meeting with clients Tuesday‑Thursday at the event. To secure a meeting time during the show, please email rcowes@smarttouchinteractive.com.
About SmartTouch® Interactive
SmartTouch® Interactive is the only marketing agency focused on real estate to offer: proven marketing and lead generation programs; a superior lead nurturing CRM and Marketing Automation platform, SmartTouch® NexGen; and a cutting‑edge homebuyer geofencing solution, SmartTouch® Geo, all driven by an award‑winning team of innovative marketing professionals. Our innovation in lead generation and digital marketing programs and proven accountable ROI methodology has helped hundreds of real estate developers and home builders generate more than 1 million leads and $2 billion in new home sales.