July 18, 2025

Casting New Lines: Highlights from the 2025 Sales and Marketing Leadership Summit

The SmartTouch® Interactive team just wrapped up an incredible week at the 2025 Shore Consulting Sales and Marketing Leadership Summit in Denver and we reeled in success! From neon lights to fishing lines, our SmartTouch® team filled Booth #304 with real estate and home builder sales and marketing expertise! 

SmartTouch team standing at Booth 304 at the Summit.

Day 1: Retro Looks & Modern Tools

We kicked things off with a blast from the past by suiting up in our best ‘80s throwback gear to set the stage. Our booth showcased the very latest in real estate marketing tech, including the debut of the New NexGen CRM and Smart Audience Builder. It was an incredible opening day of fun, laughter and greeting attendees with some of our rad tech. 

Summit day 2. CEO Robert Cowes explaining a digital marketing stack.

Day 2: Hooked on Strategy

We are casting lines and unveiling the latest marketing technology on the exhibit floor! Dressed in our fishing gear, we were connecting with industry leaders, sharing insight at the education sessions and showcasing our latest tech. From smarter lead targeting to the powerful New NexGen CRM, we’re helping builders and developers “catch” more qualified buyers and capture the buyer’s journey from beginning to end.

VP of Marketing, Tanner Ross, and panelists sitting on the panel stage.

Day 3: Innovation, Insights & Real Connections

The final day of the Shore Consulting Sales and Marketing Summit was packed with action. We took the stage and unveiled the all‑new NexGen CRM, complete with sleek UI and powerful features built for today’s homebuilder sales teams. 

On top of the New NexGen release, our very own Tanner Ross hooked the audience with strategies during his panel: Mapping Your Community Launch: Audiences, Ads, Activation & Analytics. He was joined by some amazing industry leaders from Betcher Consulting Group, Melia Homes, Pacesetter Homes, Graham Hart, and Realtor.com 

Until Next Time

After an amazing week filled with discussion on the ever‑evolving real estate marking space, we’re inspired and more committed than ever to continue helping builders and developers make sure you never miss a catch! Thank you to everyone who stopped by and we can’t wait for next year’s summit!