March 14, 2018

Award Winning Real Estate Marketing Agency is a Nine-Time Finalist for the HBA of Greater Austin MAX Awards

2018 MAX Awards

SmartTouch® Interactive is Recognized for Industry Lead Generation and Creative Marketing Campaigns

Austin, TX – March 14, 2018 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company, today announced their finalist positions for the 2018 Home Builders Association of Greater Austin’s Sales and Marketing Excellence (MAX) Awards in the following categories:



Submitted on behalf of Scott Felder Homes with SmartTouch® Interactive for the Choose It. Love It. Live It. campaign:

  • Best Digital Ad, Builder
  • Best Social Media Promotion, Builder
  • Best Overall Ad Campaign, Builder (online marketing promos)


See the Creative.


Since 2012, the award‑winning real estate marketing agency SmartTouch® Interactive has won more than 20 MAX Awards and over 35 total industry awards. Last year, the company was honored with the first‑ever Grand MAX Associate of the Year award based on the accumulation of overall points awarded for being a seven‑time finalist and three‑time award winner just for the 2017 ceremony honoring the 2016 advertising year. Descriptions of this year’s submissions and finalist categories held by the Austin agency are as followed:


  • Best Digital Ad and Best Overall Ad Campaign for Saratoga Homes was developed to hit the hearts of the target demographic by developing a concept that amplified the awareness of the difficulty many buyers face when looking for more at an affordable price.
  • Best Digital Ad for Blackburn Communities was a campaign executed to provide a sense of freshness and space commensurate with the community’s home designs and its lock and leave lifestyle.
  • The agency’s own campaigns for Best Email Message, Best Special Sales Promotion, and Best Overall Ad Campaign were developed not only to generate new leads, but provide an educational benefit to existing clients.
  • And the three categories Best Digital Ad, Best Social Media Promotion, and Best Overall Ad Campaign (online promos: digital ads, social media, emails, and microsite) submitted with Scott Felder Homes for the Choose It. Love It. Live It. campaign developed around promoting Scott Felder communities and inventory homes across all of Austin.


The HBA of Greater Austin’s Sales and Marketing Excellence Awards is one of the most anticipated events in the area and one of the most prestigious awards for Austin home builders, developers, and associate sales and marketing members. The event is held annually and recognizes the marketing, product, and professional achievements of the previous year.


“We look forward to this event every year as an agency who strives to always create the best looking and most effective lead generation campaigns for our clients. From social media to digital ads, to email, and beyond, it’s really about the message and the quality of content produced that connects our home builder and developer clients with home buyers, which is the overall goal,” said Robert Cowes, President and Co‑Founder of SmartTouch® Interactive.


Winners will be announced at the MAX Awards Masquerade Gala – Unmasking Austin’s Best – April 7th, 2018, at the J.W. Marriott Austin. More details of the event and the full finalist list can be found on the 2018 MAX Awards website.


About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs as well as a lead management and lead nurturing CRM, SmartTouch® NexGen. The SmartTouch® team’s expertise in lead generation and digital marketing helps home builders and residential developers that require a multi‑touch sales cycle to create demand for their product and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard as a lead gen, single‑solution provider that integrates CRM, Marketing Automation, Email Marketing, and Inventory Management all in one platform, SmartTouch® NexGen.




Press Contact:

Rebecca Eddleman