December 11, 2019

SmartTouch® Interactive’s Robert Cowes and Tanner Ross to present at NAHB International Builders’ Show®2020

Austin, TX –  December 11, 2019 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agencyreal estate marketing automation and lead nurturing CRM solution company today announced the SmartTouch® President and CEO, Robert Cowes, and Vice President Client Services, Tanner Ross, will present multiple sessions alongside fellow industry thought leaders, Dennis O’Neil, President, O’Neil Interactive, Inc., Ivelys Tavarez, Director of Business Development & Marketing, Blackburn Communities and Clint Henderson, Owner, HomeBuilder Proximity at the NAHB International Builders’ Show® in Las Vegas, Nevada, January 21‑23, 2020.

This year, the SmartTouch® Interactive team will participate in three highly interactive and informative sessions throughout the day on Tuesday, January 21, 2020.

First, addressing the “Successes & Failures of Niche Marketing to Multicultural, Single & Generational Buyers,” Tanner Ross, Vice President of Client Services, SmartTouch Interactive and Ivelys Tavarez, Director of Business Development & Marketing, Blackburn Communities will share important lessons learned and best practices in marketing to and reaching today’s coveted multicultural, single, millennial and 55+ buyers. This session will take place from 11:00 AM – 12:00 PM in room LVCC – South 221.

Robert Cowes III, BBA, MBA, President and CEO, SmartTouch® Interactive and Dennis O’Neil, President, O’Neil Interactive, Inc., will present one of the popular Tech Bytes sessions, “Right‑Sizing Your Website for Your Specific Needs,” from 11:45 AM – 12:15 PM in room LVCC – Tech Bytes A – South 229. The duo will provide a 30‑minute quick take on how to map out a website strategy that delivers the right presence to convert your specific audience.

Closing the day with one of the hottest topics in home builder sales and marketing, from 4:15 PM – 5:15 PM in room LVCC South 220, Cowes, Ross, and Clint Henderson, Owner of HomeBuilder Proximity, will participate in the exciting panel discussion, “Can I Geofence the Whole Town? The Misconceptions & Best Practices of Homebuyer Geofencing.” This highly informative session will bust common myths about geofencing and discuss best practices for running a geofencing campaign.

“The world of home builder sales and marketing is constantly changing and those that are ready to embrace a truly integrated technology approach will be the leaders of tomorrow,” commented Cowes. “We are thrilled to be invited by the NAHB International Builders’ Show® to share the critical knowledge and expertise we’ve gained over the past 15 years working with top home builders, including Blackburn Communities and industry leaders, O’Neil Interactive and HomeBuilder Proximity, to deliver proven sales and marketing success. We look forward to a highly engaging conference.”

NAHB International Builders’ Show® attendees will also have the opportunity to meet with the SmartTouch Interactive marketing experts in Sales Central as well as get a copy of Robert Cowes III’s latest book, All Lines In: Find More Buyers, Sell More Homes. Limited copies of the book will be available for sale in the show’s library or can be purchased on Amazon.

More on these sessions and speakers can be found on the NAHB International Builders’ Show® conference website.


About SmartTouch® Interactive

SmartTouch® Interactive is the only marketing agency focused on real estate to offer: proven marketing and lead generation programs; a superior lead nurturing CRM and Marketing Automation platform, SmartTouch® NexGen; and a cutting‑edge homebuyer geofencing solution, SmartTouch® Geo, all driven by an award‑winning team of innovative marketing professionals.




Press Contact:

Leisha Richardson