May 23, 2017

SmartTouch® Interactive Expands Relationships With Marketing And NexGen CRM Clients

The Comprehensive Digital Marketing Agency Hits A Record of Adding And Expanding Relationships with 16 Clients Total In The First 4 Months of 2017

Austin, TX –  May 23, 2017 – SmartTouch® Interactive, an interactive real estate marketing agencyreal estate marketing automation, and home builder lead nurturing CRM solution company, today announced their expansion of new and existing clients, hitting a new record for the company since its founding in 2010.

SmartTouch® Interactive is a comprehensive lead generation marketing agency of record that helps new home builders and developers sell more homes faster by generating and nurturing leads through custom marketing programs and utilizing a CRM/Marketing Automation platform, SmartTouch® NexGen. By combining these marketing and platform services, they have provided a record 16 new and existing clients a solution for generating and nurturing leads to sale in just a four‑month span.

Existing clients who expanded their marketing program with SmartTouch® Interactive as their agency of record include Saratoga Homes in Houston, TX, Savvy Homes in Raleigh, NC, Monticello Homes in San Antonio, TX, Tres Lagos in McAllen, TX, and the soon‑to‑launch low‑maintenance lifestyle community Gardens at Verde Vista in Georgetown, TX.

“We opted to expand the scope of our relationship with SmartTouch® based on their proven ability to deliver programs that result in home sales,” said Jack Bombach, President of the Houston Division for Saratoga Homes.

New clients who started a lead generation marketing program with SmartTouch® Interactive include the Lofts at St. Stephens in Austin, TX, Titan Homes in Houston, TX, SouthStar Communities’ Vintage Oaks Community in New Braunfels, TX, Treetops in Ontario, Canada, SIMCA Developers in Riviera Maya, Mexico, and Red Frog Beach in Bocas del Toro, Panama (as their U.S. digital agency), and the Texas Association of Realtors. In addition, SmartTouch® also established a branding agency relationship with Centurion American via their partnership with Hot On! Homes.

SmartTouch® Interactive attributes this uptick in marketing relationships to their predictable performance model – a financial model, based on conversion metrics, designed to help calculate what home builders and developers need to spend and where to achieve your sales goals – and the continued investment in people who can deliver it.

“We focused the last 8 months on the hiring of key talent that could drive our lead generation programs to an elite level. Furthermore, we are continuing to invest in our lead nurturing CRM, NexGen, that focuses on generating a higher ROI for marketing investments,” said Robert Cowes, President and Co‑founder of SmartTouch Interactive.

The company also signed and upgraded 6 clients to the SmartTouch® NexGen CRM/Marketing Automation platform, including Saratoga Homes in Central Texas, Clements Ranch in the Dallas‑Fort Worth, TX, Hayden Homes and Simplicity Homes in Oregon, and Spicewood Development in Austin, TX, as well as Chesmar Homes (Austin, Houston, and San Antonio, TX, Divisions) who started a pilot program.

“We attribute the continued adoption of SmartTouch® NexGen in the marketplace to the increasing popularity of lead nurturing platforms becoming critical in getting a better ROI out of digital marketing. We also continue to enhance and mature the NexGen platform to adapt to our clients’ changing needs,” said Cowes.


About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs as well as a lead management and lead nurturing CRM, SmartTouch® NexGen. The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi‑touch sales cycle to create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard for lead generation programs and a single solution that integrates CRM, Marketing Automation, Email Marketing and Inventory Management all in one platform, SmartTouch®.


Press Contact:

Rebecca Eddleman



Chesmar Homes Clements Ranch


Gardens at Verde Vista Savvy Homes


MonticelloSouthStar Communities


Saratoga Homes Hayden Homes


Simplicity Homes by Hayden Homes Red Frog Beach


Spicewood Communities Texas Association of Realtors


The Lofts at St. StephensTreetops at Hidden Valley


Titan Homes  Tress Lagos