March 11, 2020

SmartTouch® Interactive CEO, Robert Cowes Launches New Book, All Lines In

Home Builder and Real Estate Marketing Expert Publishes Sales and Marketing Strategy Playbook with Key Insights to How Today’s Home Buyers Shop and Purchase New Homes

Austin, TX – March 10, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company today announced the SmartTouch® President and CEO, Robert Cowes III has published a new sales and marketing book, All Lines In: Find More Buyers, Sell More Homes for home builder and real estate developers. This book is Cowes’ second book following the publication of the co‑authored, Million Dollar Mistakes in New Home Marketing in 2016.

All Lines In is a Sales and Marketing Strategy Playbook for residential new home builders and real estate developers. The book effectively maps out today’s digital home buyer journey, and how builders and developers can build a sales and marketing machine that generates sales and aligns with their ROI goals. Neatly tied together with a fun fishing metaphor, All Lines In is all about how to catch the big fish (homebuyer). As an expert fishing guide, Cowes demonstrates the most effective and innovative ways to help home builders and real estate developers find more buyers and sell more homes. The book explores the latest sales and marketing tactics, including hot topics like geofencing, SEO, video, CRM, and marketing automation. It provides step by step instructions on the why, when, and how home builders and real estate developers should leverage each. The insightful book has quickly become an industry must‑read as showcased at the recent NAHB International Builders’ Show® in Las Vegas, Nevada.

“Robert Cowes is a foremost expert in developing sales and marketing strategies that yield results,” commented Erika Ramon, Director of Marketing, Crown Community Development. “I have worked with Robert and the SmartTouch Interactive team for more than six years. During which time, they have helped me successfully market more than 20 communities, driving more than 1,000 new homes sales with expertly integrated sales and marketing programs supported by their SmartTouch NexGen CRM and Marketing Automation platform. We have been beyond pleased with the results‑driven team that Robert has assembled and the expertise they provide in helping us execute a plan to achieve our goals consistently.”

“It is truly a pleasure to share the important insights our organization has gained over more than 15 years working to help home builders and real estate developers optimize their sales and marketing programs,” added Cowes. “Homebuilder sales and marketing has dramatically changed in the last decade, and we’ve witnessed first‑hand the benefit an All Lines In approach that leverages technology, all aspects of digital marketing, and traditional marketing has. Those that embrace this along  with the knowledge that they are in the home selling business, not just the home
building business, are seeing the real results.”

The book is available for purchase on Amazon.

About SmartTouch® Interactive
SmartTouch® Interactive is the only marketing agency focused on real estate to
offer: proven marketing and lead generation programs; a superior lead nurturing
CRM and Marketing Automation platform, SmartTouch® NexGen; and a cutting‑edge
homebuyer geofencing solution, SmartTouch® Geo, all driven by an award‑winning
team of innovative marketing professionals.
Press Contact:
Leisha Richardson