January 22, 2020

SmartTouch® Interactive Amps Up Its Award-Winning NexGen CRM & Marketing Automation Platform with New Tech — Review

Austin, TX –  January 22, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agencyreal estate marketing automation and lead nurturing CRM solution company today announced the general availability of the new SmartTouch® NexGen Mobile App, along with several new key enhancements to its award‑winning SmartTouch® NexGen CRM & Marketing Automation Platform. SmartTouch® is the first CRM designed specifically for home builders, condo and residential developers to enable a mobile application. The latest release of the SmartTouch® NexGen Platform also includes new APIs, greater access to valuable data, and new digital tools that sales and marketing teams need to better engage with home buyers to sell more homes in 2020.

“SmartTouch® Interactive are the rock stars of home builder lead generation,” commented Jack Bombach, Division President for Saratoga Homes. “We have been a SmartTouch client since 2014 and continue to be impressed by the SmartTouch’s outstanding customer support and commitment to delivering easy‑to‑use CRM and marketing automation capabilities. Their invaluable expertise on how to optimize the digital home buyer experience to efficiently and effectively sell more homes is a big reason for our continued success!”

The new SmartTouch® Mobile App for home builders and real estate developers will help sales organizations to improve CRM usage and improve organizational accountability for lead management. The App allows sales professionals to create a contact engagement and lead follow up process that guarantees a higher conversion rate and better customer experience with targeted buyer communications and includes access to the most critical features of the award‑winning SmartTouch® NexGen CRM, including:

  • Add or change contacts and contact details
  • Track hotlist follow‑up actions and set appointments
  • Send emails, texts, and calls on the fly
  • Explore buyer/agent social sites presence
  • Log lead details and notes
  • View key profile preferences
  • Update lifecycle stage and review summary of lead management activity

Further enhancing its mobile offering, SmartTouch has added more functionality to its text messaging solution. New capabilities include the ability to facilitate customized phone numbers for replies, bringing new text contacts into the organization’s SmartTouch® CRM, and triggers for workflows that automate lead scoring and text message communication with buyers and realtors.


In addition to the new mobile features, SmartTouch® offers the industry’s most interoperable platform with an increasing number of APIs to essential applications that simultaneously simplify day‑to‑day operations and improve sales and marketing accountability and ROI. Adding to its growing list of APIs, SmartTouch users now have 14 integrations to home builder and real estate platforms, including  Hot on Homes, NewHomeSource.com, Homes.com, Realtor.com, Trulia, Zillow, Outlook, Data Append services, plus other general technology/office solutions.  The SmartTouch® Platform also enables a social media sync for contacts with all social sites, including Facebook, Twitter, and LinkedIn, for access to valuable home buyer social media data.

Expanding on its already impressive reporting features, SmartTouch® NexGen now offers comprehensive KPI reporting capabilities. Explicitly designed for builders and developers, the KPI Reporting makes it easy for sales and marketing teams to analyze conversion performance metrics by lead source, community, market, sales agent, and life cycles lead to sales timeline.  With an intuitive dashboard, users can view and report on every touch point, including leads, appointments, traffic, website visits, sales, and more with SmartTouch® NexGen.

“Since our inception more than ten years ago, our focus continues to be the development of a superior CRM and marketing automation platform for home builders and real estate developers worldwide,” commented Robert Cowes, President & CEO of SmartTouch® Interactive. “The SmartTouch® NexGen Platform now delivers the most comprehensive view of the home and condo buyer journey and the engagement and reporting solutions required to optimize leads from generation to conversion.  Coupled with our award‑winning marketing services team, SmartTouch® is helping home builder and real estate developer sales and marketing teams set a new standard of excellence.”

See SmartTouch® NextGen CRM in action! Visit us at the NAHB International Builders’ Show® in Las Vegas, Nevada, January 21‑23, 2020, in Sales Central or online in the  App Store or Google Play. Contact us today at https://smarttouchinteractive.com/lp/crm_mobile_app to learn how you can gain access to the home builder and real estate developer industry’s most comprehensive CRM and marketing automation platform.


About SmartTouch® Interactive

SmartTouch® Interactive is the only marketing agency focused on real estate to offer: proven marketing and lead generation programs; a superior lead nurturing CRM and Marketing Automation platform, SmartTouch® NexGen; and a cutting‑edge homebuyer geofencing solution, SmartTouch® Geo, all driven by an award‑winning team of innovative marketing professionals. https://smarttouchinteractive.com




Press Contact:

Leisha Richardson