SMS and MMS Marketing for Modern Home Sales
98% of text messages are opened, most within minutes. More than 70% of homebuyers say texting is their preferred way to communicate with businesses. Today’s buyers expect immediate, convenient communication. Calls go unanswered. Emails sit unread. But text messages cut through. SmartTouch® NexGen Messaging was built for this new reality.
Fully native inside the SmartTouch® NexGen CRM and Marketing Automation platform, NexGen Messaging gives home builders and developers an MMS-ready, compliance-driven text marketing engine without third-party tools, disconnected data, or risky workarounds.
Powered by Twilio and purpose-built for new home sales teams, NexGen Messaging helps you connect with prospects instantly, streamline engagement, and move home buyers forward across the entire journey.
Why Texting Wins In New Home Sales
With NexGen Messaging, you can:
Whether you’re nurturing early-stage home buyers or activating hot prospects, SMS and MMS give your sales team a direct line to the buyer.
How It Works
NATIVE. INTEGRATED. BUILT FOR HOME BUILDERS.
Unlike bolt-on texting solutions, SmartTouch® NexGen Messaging is fully embedded inside SmartTouch® NexGen CRM.
That means:
- No external logins
- No syncing delays
- No disconnected reporting
- No compliance guesswork
You gain seamless contact integration and automated workflows that allow you to:
- Create targeted messaging campaigns for immediate delivery.
- Schedule campaigns for optimal send times.
- Trigger automated texts based on lead activity.
- Align SMS with your existing email marketing automation.
- Opt-in and opt-out compliance workflows with keyword management.
It’s messaging designed to work with your CRM, not outside of it.
SMS + MMS = STRONGER ENGAGEMENT
SMS Messaging
Deliver short, targeted messaging that supports your buyer journey with clarity and immediacy.
MMS Messaging
Take your promotions further with image-rich
content, renderings, animated GIFs, and expanded character messaging that captures attention and keeps your brand top of mind.
Built for New Home Sales & Marketing Teams
For current NexGen clients, NexGen Messaging makes it easy to adopt quickly, expand usage, and increase engagement without adding new tools or complexity. For prospective builders and developers, it strengthens your overall platform strategy, differentiates your marketing with fully integrated messaging, and drives measurable ROI. Whether you’re a marketing leader focused on campaign performance, a sales director seeking faster follow-up, or an executive looking for scalable automation, NexGen Messaging delivers the speed, efficiency, and impact today’s homebuyers expect. Built-in opt-in compliant workflow tools support consent-based outreach and best-practice messaging standards, so your team can run campaigns with confidence.
Simple, Scalable Pricing
SmartTouch® NexGen Messaging is available to NexGen clients in the U.S. and Canada with straightforward bundled pricing.
As your database grows, you can scale on demand to support increased list size and campaign volume.
The Smarter Way To Connect
For more than 15 years, SmartTouch® has delivered marketing innovation purpose-built for home builders and real estate developers. NexGen Messaging continues that legacy, bringing faster engagement, richer communication, and stronger conversions directly inside the platform you already rely on. Because when you meet buyers in their preferred channel and respond in real time, you don’t just communicate. You convert.