The Real Estate CRM built for new home sales

NexGen combines CRM solutions with industry expertise

Why spend your sales team’s valuable time learning to manage your CRM tools when you can have a solution designed specifically for home builder and real estate developer sales professionals. For more than 20 years SmartTouch® has worked to deliver award-winning lead-nurturing CRM solutions. SmartTouch® NexGen CRM leverages the latest best practices and delivers 90% of the configuration out-of-the-box that span the real estate industry, including condo, single family, land/ranch buyer, home builder, master planned community and commercial developers as well as time share/fractional and for rent organizations.

It has never been easier to manage home buyer and broker engagement from one place and seamlessly automate, track and report on sales activities. And we make it push button simple to get started with SmartTouch® NexGen CRM desktop and our new mobile app by enabling all the workflows you need in two weeks or less. So, all your sales team must do is work the leads while marketing generates the best leads and reengagement campaigns to increase velocity and sales absorption. Get started today!

SMARTER LEAD MANAGEMENT

As home builder sales leaders and real estate development project leads you know that about only 20% -25% of your sales staff or your builders actively participates in using your organization’s CRM for its principal use. Our research also shows that the remaining population of staff falls into one of two categories, the 50% that use the bare minimum and the 25% that are absentee, typically due to lack of training, organizational accountability, or accessibility.

SmartTouch has taken accessibility and accountability out of the equation with the availability of the new SmartTouch® NexGen Mobile App, giving sales organizations 24/7 access to achieve optimal CRM usage. NexGen empowers sales professionals to create a contact engagement and lead follow up process that guarantees a higher conversion rate and better customer experience with targeted buyer communications.

CAPTURE HOME BUYER INTEREST IMMEDIATELY

Now available with SmartTouch® NexGen, the new SmartTouch® QR Code enables home builder and real estate developer clients to easily launch a unique event-driven QR code across all marketing. The QR codes can be used to enable home buyers to scan and schedule visits to model homes, download marketing brochures, sign-up for text alerts, VIP lists and more. With the increased use of QR codes across all aspects of marketing, builders and developers have a quick and recognizable way for home buyers to engage immediately with their home product wherever they see one as well as track and measure QR code use to share with developers and home builders.

SET AND MANAGE APPOINTMENTS ALL IN ONE PLACE

SmartTouch®’s NEW comprehensive appointment management solution enables home builder and real estate developer sales teams to share a personal calendar web page with home buyers to book model home visits and schedule meetings directly on their calendar. The appointment management solution syncs with all calendars, including Outlook, Google, iOs, and more, making it simple to keep your calendar up-to-date and automate appointment management so you never have to search for calendar availability or miss a model home tour again!

ENGAGE YOUR LEADS 24/7 ANYWHERE

Available for use on both Apple® iOS and Android™ devices, the SmartTouch® NexGen Mobile App includes the most critical features of the award-winning SmartTouch® NexGen CRM platform, which was designed for any company that needs to more effectively manage its multi-touch sales process with smart home builder CRM tools and gain full transparency of leads activities in real-time, delivering the real-time data required to know when a customer is ready to buy. Now with SmartTouch® NexGen Mobile home builder and real estate developer sales teams have the essential contact engagement tools they need anytime, anywhere to ensure they are maximizing every lead.