Work Smarter Not Harder with NexGen

The CRM built for new home sales

As a home builder or real estate developer marketer you already wear enough hats for five people, so why spend your valuable time managing leads from disparate sources when you can automate lead aggregation, nurturing, and alerting sales to follow up on buyer ready prospects, all from one solution, SmartTouch NexGen.

For more than 20 years SmartTouch has worked to deliver award-winning marketing automation and lead-nurturing solutions. Unlike mainstream automation solutions, we are experts in real estate sales and marketing workflows. Our implementation team ensures you have the latest in industry best practices and marketing workflows proven to help generate and nurture home buyers through the long sales cycle with powerful lead scoring and analysis tools to target the right buyer at the right time. Marketers can easily deploy measurable automated marketing campaigns that allow for tracking and scoring interests via clicks, forms and visits that empowers sales and marketing with actionable insights. Get started today!

Accountable Lead Generation

With over 90% of new home buyers beginning their new home search online, having an accountable lead generation strategy is more important than ever. Our experienced real estate lead generation specialists know what matters to you – measurable lead generation with proven conversion metrics, designed to optimize your budget, and most importantly achieve your new home sales goals.

AUTOMATE LEAD NURTURING AND CONVERT MORE LEADS

Eight out of ten leads are not sales ready when they first make contact and chances are your sales team will leave those eight by the wayside to focus on the two that are. Automating lead follow-up and nurturing can double your lead-to-tour conversions. With our proven real estate developer and home builder lead nurturing workflows and content, you can score, nurture and track leads over time and automatically alert sales when the lead is buyer ready.

Track and Report on Everything

SmartTouch® tracking gives you immediate insight into the data you need to better understand your home buyer profiles, including email clicks, web page visits, social site interactions, floor plan searches, home tours, demographics and so much more. Plus, with our robust reporting tools, you’ll be able to analyze the data and understand what’s working for your company, your sales people, and your buyers to ensure that your marketing programs consistently deliver higher conversion rates and greater ROI.