TARGETED AUDIENCE MARKETING ON GOOGLE
Leverage the power of Google Ads with the new Demand Gen Campaigns by SmartTouch® Interactive, designed to enhance your brand’s visibility and foster growth. This new and innovative campaign type, available in your Google Ads account, harnesses the extensive reach of the Google Display network to boost brand awareness, drive traffic to your website, and generate valuable leads. With Google Demand Gen Campaigns, formerly Discovery Campaigns*, you can strategically position your ads across key platforms like YouTube, Gmail, and the Google app, ensuring optimal exposure on both mobile and desktop devices. Transform your digital advertising strategy with Demand Gen and connect with your audience more effectively than ever before.
How Do Google Demand Gen Campaigns Work?
Demand Gen campaigns help builders/developers achieving three major marketing goals:
drive awareness, traffic, and conversions.
Advertisers select their preferred audience of either in-market, remarketing, or keyword search behavior.
IN-MARKET
REMARKETING
Keyword Search Behavior
Watch the traffic and conversions grow.
Creative Types for Home Builder and Developer Demand Gen Campaigns
There are a range of creative formats available for your Demand Gen campaign, each tailored to showcase your unique offerings in compelling ways. Options for Single Image ads to crisply highlight key features of your community or model homes, presenting them in a visually engaging manner. Carousel Ads are exceptionally effective for developers looking to individually showcase each home builder or the diverse amenities within the community, providing a panoramic view of options to potential buyers. Video Ads offer an immersive experience, delivering a comprehensive visual tour of home communities or model homes, capturing nuances that static images simply can’t convey.
Audiences for Home Builder and Developer Demand Gen Campaigns
IN-MARKET
Target users who have visited websites pertaining to new homes/ new houses and are located or interested in a specific area
REMARKETING
Target users who have visited your website but have not completed a form submission or phone call
Keyword Search Behavior
Target users who have searched online for keywords that pertain to your business
Drive more traffic and conversions to your website
Begin your journey with a Demand Gen campaign effortlessly, whether you’re launching from an existing Google Ads account or starting fresh with a new one. No additional Google Ad campaigns needed! We’ve tailored competitive pricing packages to kickstart your marketing efforts. Starting at just $1,000, you can choose one audience type and one creative format to target that audience effectively. Want to expand your reach? You can add more audiences for only $500 per additional audience. Our flexible approach allows you to scale your campaign according to your specific needs and budget.