TARGETED AUDIENCE MARKETING ON GOOGLE
Leverage the power of Google Ads with the new Demand Gen Campaigns by SmartTouch® Interactive, designed to enhance your brand’s visibility and foster growth. This new and innovative campaign type, available in your Google Ads account, harnesses the extensive reach of the Google Display network to boost brand awareness, drive traffic to your website, and generate valuable leads. With Google Demand Gen Campaigns, formerly Discovery Campaigns*, you can strategically position your ads across key platforms like YouTube, Gmail, and the Google app, ensuring optimal exposure on both mobile and desktop devices. Transform your digital advertising strategy with Demand Gen and connect with your audience more effectively than ever before.
How Do Google Demand Gen Campaigns Work?
Demand Gen campaigns help builders/developers achieving three major marketing goals:
drive awareness, traffic, and conversions.
Advertisers select their preferred audience of either in-market, remarketing, or keyword search behavior.
Watch the traffic and conversions grow.
How Does Demand Gen Compare
Creative Types for Home Builder and Developer
Demand Gen Campaigns
There are a range of creative formats available for your Demand Gen campaign, each tailored to showcase your unique offerings in compelling ways. Options for Single Image ads to crisply highlight key features of your community or model homes, presenting them in a visually engaging manner. Carousel Ads are exceptionally effective for developers looking to individually showcase each home builder or the diverse amenities within the community, providing a panoramic view of options to potential buyers. Video Ads offer an immersive experience, delivering a comprehensive visual tour of home communities or model homes, capturing nuances that static images simply can’t convey.
