Episode 27, December 17, 2024
Blueprints for Change: Partnering with HomeAid Austin to End Homelessness
In this special episode of The Market Pulse, host Aaron Fichera welcomes Lynne Williams, Executive Director of HomeAid Austin, and Kim McCorkle, the organization’s Development & Outreach Director, to discuss the critical issue of homelessness and how the construction and real estate industries can be a force for positive change. Lynne and Kim share the inspiring history of HomeAid Austin’s mission, the success stories behind their projects, and the innovative partnerships that have helped expand their reach. They’ll also shed light on current housing initiatives designed to provide safe, stable environments for Austin’s most vulnerable populations, and highlight upcoming events and community engagement opportunities. Builders, developers, and tradespeople won’t want to miss this chance to learn how they can get involved, lend their expertise, and help shape a better, more inclusive Austin. Join us for an insightful and actionable conversation on creating lasting solutions to homelessness through compassionate collaboration and industry leadership.
About Our Guests
Lynne Williams, Executive Director – HomeAid Austin
Lynne Williams is the Executive Director of HomeAid Austin. Lynne has been with HomeAid Austin since August of 2022 and brings with her knowledge of the non‑profit world along with 25 years combined of construction and financial accounting experience. She has become the driving force of the HomeAid mission here in Austin, to help people who are unhoused or at risk of becoming so.
Lynne has been a Texan for the last 30 years. She has two grown children, Haley, a Pre‑K teacher for Austin ISD, and Cade, a Computer Engineer who currently works for Raytheon in McKinney, TX. Lynne loves dogs and enjoys being outdoors, hiking the Texas State Park trails, working in the yard, and gardening as much as possible.
Kim McCorkle, Development & Outreach Director – HomeAid Austin
Kim McCorkle has been in the property management industry for over 35 years before she came to HomeAid Austin for over 2 years. She has held positions from community manger to vice president as well as supporting various software for about 10 years. She now holds the position of Outreach and Development Director and helps the organization in Community Engagement with organizing Care Days with both corporations and individuals. She also helps with maintaining relations with both service providers and trade partners. In addition, Kim has been a Dale Carnegie trainer for 14 years. She officiated women’s college volleyball for 20 years and has been a key volunteer for Special Olympics Texas for over 20 years. Her passion lies in people. She is a nurturer at heart and wants everyone to feel valued, wanted, and trusted. Her passion fits perfectly with Homeaids mission to end homelessness.
Episode 26, November 12, 2024
The Trump Effect: Explosive Housing Market and Changes Unveiled by Mollie Carmichael
In this insightful episode of The Market Pulse host Aaron Fichera welcomes Mollie Carmichael, Principal at Zonda, for an in‑depth discussion on the future of the real estate industry as we approach 2025. Mollie shares her inspiring journey into the real estate sector, detailing the pivotal moments and challenges that shaped her career and led her to a leading role at Zonda.
Together, they delve into Zonda’s perspective on the current housing market outlook, highlighting which regional markets are over‑performing and underperforming, and uncovering the underlying factors driving these trends. Mollie offers valuable insights into the latest trends that builders and developers need to be aware of, including evolving consumer preferences, technological advancements, and critical economic factors like interest rates and inflation.
The conversation also explores the impact of the 2024 Presidential Election on the housing industry. They discuss how the election outcome and proposed policies by incoming President Donald Trump could shape home builders and developers’ strategies. Mollie provides strategic advice on how industry professionals can navigate the uncertainties of the political landscape in their 2025 planning.
Tune in to gain expert perspectives and practical advice to stay ahead in the ever‑evolving real estate market. Whether you’re a builder, developer, or simply interested in the housing industry’s future, this episode is packed with information you won’t want to miss.
About Our Guest
Mollie Carmichael, Principal at Zonda
Mollie is a leading strategist for 30+ years as a builder, developer, and consultant in the residential real estate industry. She is passionate about providing guidance to clients to optimize financial results. Her experience includes conducting markets studies throughout the country, land acquisition strategies, business planning for future growth, competitive product research, and even tactical marketing planning and design. Most notably, she has been a thought leader with consumer insights and product research throughout the nation. Since 2011, Mollie led one of the largest consumer and product survey efforts for the new home building industry with 10,000 to 20,000+ home shoppers. The survey effort revealed what consumers value and what they will pay for in their next community and home.
Episode 25, October 22, 2024
2025 Marketing Blueprint: Roundtable Insights from Real Estate’s Top Agencies
In this groundbreaking episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with a distinguished panel of marketing and branding leaders to discuss the future of real estate marketing. Joining Aaron are Lianne McOuat Principal Partner of McOuat Partnership; Jennifer Cooper, CEO of Evolution Marketing; Genevieve Benson, Director of New Business at Milesbrand; and Robert Cowes, founder and CEO of SmartTouch® Interactive.
Together, they dive into critical topics shaping the industry today, from regional marketing trends to the rise of new technologies like AI. Join them as they explore how digital and traditional marketing channels are evolving, the unique challenges of marketing new home sales, and how their respective agencies are adapting to a rapidly changing landscape.
Whether you’re a real estate professional or just curious about the future of marketing, this episode is packed with expert insights and innovative strategies that will give you a competitive edge.
About Our Guests
Genevieve Benson, Director of New Business, Milesbrand
Genevieve Benson has always been obsessed with improving the places that we live, work and play in through creativity and placemaking. With over a decade of sales and marketing experience, Genevieve is currently the Director of New Business for the industry’s most awarded branding and marketing agency, Milesbrand. She is always looking for new ways to leverage technology in her sales and marketing efforts without losing the value of authentic connection. Genevieve consistently uncovers long‑term strategic partnerships with leading US home builders and developers to help them with tailored marketing solutions that boost brand recognition and revenue for the top residential communities and corporate brands in the real estate vertical.
Previously, she was head of Business Development for the Construction division at the largest privately‑owned landscape company in Colorado, Metco Landscape. She managed a portfolio exceeding $30M in sales annually and built lasting relationships in the homebuilding and development community.
Genevieve champions the fusion of sales, marketing, and technology to uncover new opportunities and to provide best practices to her over 4,000 LinkedIn followers. She has held various board and committee positions on the Professional Women in Building Council and serves as a Board Member for Inner City School.
Drawing from her extensive knowledge of the homebuilding sector, expertise in consumer sales and marketing, and genuine passion for placemaking, combine to give her a strategic perspective.
Jennifer Cooper, Founder & Fractional CMO, Evolution Marketing
Jennifer Cooper offers 20 years of experience in executive marketing and sales leadership, communications, brand design, market research, sales/customer experience concepts, and leading agency teams across industries with comprehensive time spent in real estate and homebuilding. Jennifer and her team at Evolution Marketing bring color, new light, and creative strategy to elevate and evolve your brand and product communications from inside your company walls to customer facing experiences. Jennifer is a mentor, coach and executive leader applauded and recognized with numerous awards and referrals to further demonstrate her partnership and passion for doing “what she loves” to build great communities and brand experiences.
Lianne McOuat, VP Strategy, McOuat Partnership
McOuat Partnership is a Markham, Ontario‑based 50 member marketing and advertising firm specializing in the real estate vertical. As Principal and Partner, Lianne is a veteran of over 1000 real estate projects and is a passionate believer in using strategic thinking to maximize value and profits for her clients. Agency’s current client roster includes 80 active builder/developer clients, including low‑rise, mid‑rise, high‑rise, master‑planned, adult lifestyle, resort/recreational, retirement, commercial, industrial and multi‑family leasing. McOuat Partnership offers a turnkey “one‑stop‑shop” service with in‑house strategy, marketing, media buying, copywriting, graphic design, social media, digital advertising, video production, photography, public relations, interior design, renderings, virtual tours and touchscreen hardware/software. Lianne’s 30 years in the business includes work in other fields including: F&B/hospitality, B2B clients, real estate auctions and sales, packaged goods, technology, financial, education and promotions industries.
Robert Cowes, President & CEO, SmartTouch® Interactive
An entrepreneur to his core with more than 23 years in marketing and expertise that spans product management, design, and execution of lead generation programs, branding, and account servicing, Robert Cowes III is a well‑recognized leader in the real estate industry. Originally from Panama, he founded the award‑winning software and digital marketing agency SmartTouch® Interactive in 2010, a company recognized as a top tech employer since 2018, a leading minority‑owned business, and a top 25 marketing agency in Austin, Texas. Through his leadership as president and CEO, SmartTouch® has generated over 2 million leads and nurtured over 500,000 prospects that have led to over 2 billion in sales and won over 80 industry and marketing awards working with many of the leading builders and developers in the Americas.
When he’s not leading the charge at SmartTouch® developing successful marketing programs, Robert lends his expertise to numerous professional associations, including serving on the Board of Directors for the Austin Home Builders Association for 4 years as well as on the Sales & Marketing Council for the National Home Builders Association, and as VP of Collegiate Relations for the American Marketing Association Austin Chapter. He is the author of two books, “Million Dollar Mistakes,” and “All Lines In.” In addition, Robert is a prolific speaker at industry events, including the NAHB International Builders Show, TecHome Builder Summit‑Housing Transformation Summit and Jeff Shore Sales & Marketing Summit.
Robert is also a former college and semi‑pro baseball player. He holds a BBA in Finance & Marketing from St. Edward’s University and an MBA from Texas State International Business. He currently resides in Cedar Park, Texas with his wife and son.
Episode 24, October 1, 2024
Part II: Politics and the Rise of the Texas Triangle
In the second part of this two‑episode series, host Aaron Fichera continues his conversation with Gary J. Davis, President of First Advisors Inc., focusing on the intersection of real estate development and politics. Gary provides expert commentary on the current political landscape surrounding land development and housing in Texas, highlighting the challenges and opportunities for developers in the face of state regulations and policy shifts.
The episode also delves into the rapid demographic changes in the Texas Triangle—Austin, Dallas‑Fort Worth, and Houston—and how this region’s explosive growth is reshaping the future of real estate. Gary shares his insights on the housing demands, infrastructure needs, and potential for sustainable development as Texas continues to evolve. This episode is a must‑watch for anyone interested in the future of Texas real estate and the political factors shaping its development.
About Our Guest
Gary J. Davis, Founder and President, First Advisors Inc.
Gary began his career in real estate in 1973, in Gatesville, Texas. In 1980, Gary became a young protégé of former Texas House Speaker and Lt. Governor Ben Barnes and the late Texas Governor and U.S. Treasury Secretary John B. Connally.
As Founder / President of First Advisors, Inc. (FAI), Gary is responsible for identifying and conceiving development opportunities for the firm and its partners, and overseeing development management services provided to FAI’s clients. Gary also co‑manages the firm’s relationships with lenders, equity investors and professional service providers.
Gary has participated over the past 51 years as a principal, development officer, broker and consultant for development projects located in twenty‑seven (27) cities in Texas (including Houston, Dallas, San Antonio, and Austin). These projects include master planned communities, residential subdivisions, single family homes, multifamily apartments, neighborhood and community shopping centers, office buildings, hotels, and free‑standing restaurants.
Gary has been a licensed Texas Real Estate Broker since 1975. Gary was previously elected to the City Council in his hometown of Gatesville and was appointed to local and regional governmental commissions in Texas, as well as to the boards of numerous non‑profit, civic and charitable organizations. Gary served on the Board of Trustees of Howard Payne University, Brownwood, Texas from the Spring of 2011 through the Spring of 2021. Gary and his wife Sherri, are residents of Spicewood, Texas, on upper Lake Travis.
Episode 23, September 24, 2024
Part I: Water Rights and Land Development in the Texas Hill Country
In this episode of The Market Pulse, host Aaron Fichera interviews Gary J. Davis, President of First Advisors Inc., for an in‑depth discussion on one of the most critical issues facing Texas land developers: water rights. Gary shares his extensive knowledge and experience in navigating water management challenges while developing large‑scale projects in the Texas Hill Country. The episode explores the importance of water sustainability in land development, including how developers assess water usage feasibility for projects like golf courses and mixed‑use developments. Gary dives into the impact of water scarcity on future development, revealing key strategies for balancing growth with environmental responsibility. Whether you’re a seasoned real estate professional or simply curious about land development in Texas, this episode offers valuable insights into the intersection of natural resources and real estate.
About Our Guest
Gary J. Davis, Founder and President, First Advisors Inc.
Gary began his career in real estate in 1973, in Gatesville, Texas. In 1980, Gary became a young protégé of former Texas House Speaker and Lt. Governor Ben Barnes and the late Texas Governor and U.S. Treasury Secretary John B. Connally.
As Founder / President of First Advisors, Inc. (FAI), Gary is responsible for identifying and conceiving development opportunities for the firm and its partners, and overseeing development management services provided to FAI’s clients. Gary also co‑manages the firm’s relationships with lenders, equity investors and professional service providers.
Gary has participated over the past 51 years as a principal, development officer, broker and consultant for development projects located in twenty‑seven (27) cities in Texas (including Houston, Dallas, San Antonio, and Austin). These projects include master planned communities, residential subdivisions, single family homes, multifamily apartments, neighborhood and community shopping centers, office buildings, hotels, and free‑standing restaurants.
Gary has been a licensed Texas Real Estate Broker since 1975. Gary was previously elected to the City Council in his hometown of Gatesville and was appointed to local and regional governmental commissions in Texas, as well as to the boards of numerous non‑profit, civic and charitable organizations. Gary served on the Board of Trustees of Howard Payne University, Brownwood, Texas from the Spring of 2011 through the Spring of 2021. Gary and his wife Sherri, are residents of Spicewood, Texas, on upper Lake Travis.
Episode 22, September 10, 2024
Unleashing the Power of Word-of-Mouth Marketing
In this episode of The Market Pulse, host Aaron Fichera sits down with Anita Erickson, the founder and CEO of The Market Place ATX, to dive into the power of word‑of‑mouth marketing and its impact on business growth. Anita shares her journey into entrepreneurship, the mission behind The Market Place ATX, and offers valuable insights into how businesses can harness the power of referrals to attract loyal customers.
From creating exceptional customer experiences to leveraging strategic referral systems, Anita provides actionable tips for any business looking to optimize word‑of‑mouth marketing and build a strong, organic reputation. Tune in to discover how you can turn your customers into your greatest advocates and grow your business through authentic, word‑of‑mouth connections.
About Our Guest
Anita Erickson, Founder & Owner of The Marketplace ATX
Anita is an entrepreneur, consultant, speaker and writer with a passion for creating meaningful connections and supporting friends, colleagues and customers in excelling at what they love. She is a committed advocate for small business owners and the design/build industry. Anita is committed to developing a Design District in Austin, kickstarted by her current venture, The Marketplace, a collaborative trade showroom.
Episode 21, August 27, 2024
Competitor Conquesting: Strategies for Real Estate Success
In this insightful episode of The Market Pulse presented by SmartTouch Interactive, host Aaron Fichera teams up with Tanner Ross, VP of Marketing Services, to explore the powerful concepts of geofencing and competitor conquesting within the real estate industry. The discussion begins with a breakdown of the IDFA ecosystem, explaining how device IDs, ad exchanges, and creative strategies come together to form the foundation of modern digital marketing.
Tanner and Aaron then dive into the practical applications of these concepts, covering a range of mediums and strategies such as geofencing competitor model homes, acquiring IDFA lists, and implementing SmartTouch Conquesting. They also tackle the common challenges of competitor conquesting, offering solutions for refining audience size and selecting the most effective advertising platforms.
Whether you’re a seasoned marketer or new to digital marketing, this episode provides actionable advice on getting started with geofencing and competitor conquesting to gain a competitive edge in the real estate market.
Don’t miss this chance to learn from the experts and elevate your marketing strategy!
About Our Guest
Tanner Ross, VP Marketing Services – SmartTouch® Interactive
Tanner is the digital wizard behind our successful digital marketing programs that are specifically tailored to the real estate and new home sales industry. Starting as our Marketing Communications Intern, Tanner’s dedication and expertise over the last 12 years has propelled him to his current role, where he oversees our SEM, SEO, and Social Media experts. With his deep understanding of digital marketing trends and his passion for impactful campaigns, Tanner is a valuable resource for anyone looking to enhance their digital marketing efforts and stay ahead of the curb in Search.
Episode 20, August 13, 2024
Empowering Homebuilders: Maximizing Sales with Builder Buy Downs
In this insightful episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Justin Freeman, a seasoned advisor for home builders at CMG Financial, based out of Fort Lauderdale, Florida. With a wealth of experience in the mortgage industry, Justin offers deep insight into the critical relationship between loan officers, private banking, and builder partners, revealing the strategies and products that drive successful collaborations.
Throughout the episode, Justin shares his expert perspective on the current trends shaping the Florida and U.S. housing market, offering valuable insights into the unique challenges and opportunities that builders face and how Builder Buy Downs are leveling the playing field for home builders of all sizes. He also discusses the innovative builder incentives and products offered by CMG Financial, explaining how these tools help builders accelerate sales and grow their business.
As the conversation unfolds, Justin touches on the impact of technology on the mortgage industry and forecasts the future of the housing market. Whether you’re a builder, real estate professional, or simply interested in the latest market trends, this episode is packed with actionable insights that you won’t want to miss.
Tune in to discover how CMG Financials is empowering builders and shaping the future of homebuilding in Florida and beyond.
About Our Guest
Justin Freeman, Loan Officer with CMG Home Loans
Justin Freeman is a loan officer with CMG Home Loans and one of the members of the builder division working out of the Fort Lauderdale branch. Justin and his team bring an all‑encompassing financial product and strategy to builders and developers across the country. He grew up on construction sites in New Jersey working for his family’s scaffolding company, and in 2006 took a job in California to raise capital for the adult living communities to see the other side of the country and business. After the crash of 2008, Justin took a position doing loan modifications and was introduced to the mortgage / finance world and hasn’t looked back.
Learn more about Justin:
https://www.cmghomeloans.com/mysite/justin‑freeman
Episode 19, July 30, 2024
Solving the Mystery of Reuse Construction with Pravo
In this engaging episode of “The Market Pulse,” host Aaron Fichera sits down with Drew Hanish, the visionary Founder and CEO of Pravo Construction. As a leading commercial general contractor in Austin, Texas, Pravo Construction has carved a niche in historical preservation and reuse projects, bringing new life to the city’s architectural heritage and complimenting new residential growth in surrounding areas.
Join us as Drew shares the inspiring story behind Pravo Construction, detailing its unique approach and standout projects that highlight the company’s expertise. Delve into the current trends shaping Austin’s commercial and residential real estate market, the Live Work Play trend within construction and discover how builders are navigating the challenges and opportunities in today’s economic climate and real estate prices.
Explore the growing trend of historical preservation and reuse, understanding the intricate balance of maintaining historical integrity while meeting modern needs. This episode promises to provide a wealth of knowledge and inspiration for industry professionals and enthusiasts alike, showcasing how innovative construction practices are revitalizing communities and preserving history for future generations. Don’t miss this captivating conversation on “The Market Pulse.”
About Our Guest
Drew Hanish, Founder & CEO – Pravo Construction
As the CEO, Drew has over a decade of experience specializing in operations and project management. At Pravo, he is responsible for overseeing accounting, training, development, and organizational health. Drew’s meticulous attention to detail ensures the delivery of high‑quality project outcomes and the cultivation of robust client relationships. A Texas native with strong ties to the construction industry, Drew has a proven track record of successful collaborations with landlords, brokers, architects, and subcontractors across the state. His extensive expertise extends to high‑end tenant improvements, industrial/manufacturing projects, adaptive reuse, historical renovations, and hospitality developments. Drew’s notable clients include Accenture, Google, Google Fiber, Apple, Flextronics, Preacher, Karlin Real Estate, MAC Partners, EverlyWell, among others.
Drew is deeply committed to community engagement and holds significant roles in several organizations. He was appointed by the City of Austin to the Construction Advisory Committee and chairs several initiatives for the Real Estate Council, including Christmas in October and Knockout Night. He is also a member of the Leadership Development Committee for 2023, a Policy Committee member, and the Chair of the Creative Culture Committee for the Urban Land Institute. Additionally, Drew’s contributions to the community and his industry have earned him a nomination for Austin Under 40 in 2024.
Episode 18, July 9, 2024
Unlocking Real Estate Potential: Mastering IDFA & Geofencing for New Home Sales
In this exciting episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Tanner Ross, VP of Marketing Services, to explore the cutting‑edge world of IDFA and Geofencing marketing strategies. Discover how these innovative tools are transforming the landscape of real estate marketing, particularly in the new home sales sector. Tanner shares in‑depth insights on the implementation, benefits, and challenges of these strategies, along with real‑world examples for builders and developers.
Get an exclusive look at the latest updates and applications that leverage IDFA and Geofencing, and learn how to navigate the complexities of regulatory and privacy concerns. Whether you’re a seasoned marketer or new to digital marketing, this episode provides valuable advice and foresight into future trends that will shape the industry. Join us for a compelling discussion that promises to unlock the potential of your real estate marketing efforts. Don’t miss out on this opportunity to stay ahead of the curve!
Tune in now and take your marketing strategy to the next level!
About Our Guest
Tanner Ross, VP Marketing Services – SmartTouch® Interactive
Tanner is the digital wizard behind our successful digital marketing programs that are specifically tailored to the real estate and new home sales industry. Starting as our Marketing Communications Intern, Tanner’s dedication and expertise over the last 12 years has propelled him to his current role, where he oversees our SEM, SEO, and Social Media experts. With his deep understanding of digital marketing trends and his passion for impactful campaigns, Tanner is a valuable resource for anyone looking to enhance their digital marketing efforts and stay ahead of the curb in Search.
Episode 17, June 18, 2024
The Future of Home Building: Insights from Constellation Home Builder Systems
In this episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera delves into the dynamic world of home building with special guests from Constellation Home Builder Systems. Known for their cutting‑edge ERP software solutions and insightful market data, Constellation Home Builder Systems is at the forefront of technological innovation in the real estate and construction industry.
Join us as we explore the company’s rich history and the significant trends they’re observing in the market. Our guests will share insights from the recently launched Builder Metrix, highlighting key data trends and regional shifts in home buying across North America. We’ll also explore compelling case studies that showcase the tangible impact of their software solutions on builders’ businesses and discuss the future of technology in home building.
About Our Guests
Bob Swainhart, Vice President, Enterprise Solutions Group
With nearly 20 years of experience in homebuilding software, Bob is uniquely qualified to lead the team that guides our customers through system adoption. He oversees the software implementation process for new customers and leads the team that provides ongoing training and consulting for existing clients.
Before joining Constellation, Bob was Executive Vice President at Hyphen Solutions, one of Constellation’s valued business partners, where he focused on the adoption of the BuildPro‑SupplyPro platform across the homebuilding industry. In his time there, 11 of North America’s top 15 homebuilders implemented this supply‑chain solution across their entire organizations.
Given his experience with hundreds of software implementations, Bob has introduced best practices into Constellation HomeBuilder Systems’ software adoption processes, ensuring our customers realize all the benefits of our software while maximizing ROI.
Paolo Benzan, Vice President of Data Strategy
Paolo joined Constellation HomeBuilder Systems in 2020 having worked in production homebuilding for the previous 15 years. He started his career in product development as a software engineer helping companies build tools and products across multiple verticals and industries. In 2006 he started in the homebuilding industry as a consultant on a business systems implementation for Standard Pacific Home (SPH). He joined SPH in a full‑time capacity in 2008 and held several roles culminating in running the IT department through the merger with Ryland Homes to form CalAtlantic homes. After CalAtlantic he served as a senior vice president and CIO in several public homebuilding companies with his final role being the CIO for William Lyon Homes through the acquisition by Taylor Morrison.
During his tenure with several of the public homebuilding companies he helped architect and develop data platforms to provide visibility to information across the organization, allowing different segments of the business to identify inflection points and pivot to align with the market. He brings this knowledge of the homebuilding industry and, specifically, the data needs of homebuilding organizations, to Constellation and will be focused on delivering value to our customers through data driven solutions and tools.
Episode 15, May 14, 2024
Going Green Without Going into the Red: Unlocking Green Energy Tax Incentives with TaxTakers’ Tax Specialists
In this inspiring episode of Market Pulse, host Aaron Fichera sits down with a seasoned Energy Incentive Specialist from TaxTaker to explore the powerful intersection of tax incentives and sustainable real estate development.
Our expert guest Abby Massey, VP of Energy Incentives, dives deep into the myriad of green energy tax programs that builders, developers, and business owners can leverage to enhance sustainability and profitability. From detailed explanations of complex tax incentives to real‑world success stories, this episode provides a comprehensive overview of how smart tax strategies can drive forward‑thinking projects.
Listeners will gain insights into the technical aspects of qualifying for these incentives, common challenges faced by developers, and how TaxTaker helps navigate these complexities. The discussion also highlights future trends in green energy incentives, providing valuable foresight for industry professionals.
Join us for an engaging and informative session that uncovers the financial benefits of sustainable development and offers practical advice for maximizing tax incentives in the real estate market. Don’t miss this opportunity to learn from industry leaders and discover how you can capitalize on green energy tax incentives to drive your projects forward.
About Our Guest
Abby Massey is the Vice President of Energy Incentives at TaxTaker, a specialty tax incentives consulting firm headquartered in Austin, TX. Abby has her B.S. in Civil Engineering from Purdue University and is a Professional Engineer licensed in 46 states. As a LEED Accredited Professional, Abby is dedicated to sustainable building practices. Prior to tax consulting, Abby spent almost a decade specializing in commercial building design. Her experience now includes optimizing energy incentives for clients by leveraging her in‑depth understanding of the Inflation Reduction Act and programs centered around real estate, energy efficiency, and the built environment.
Episode 14, April 30, 2024
Cultivating Tomorrow’s Leaders in Home Sales
Join us on “The Market Pulse” as host Aaron Fichera interviews Jeff Shore, a luminary in the new home sales sector and the creative force behind Shore Consulting. Dive into Jeff’s illustrious journey in real estate, exploring his revolutionary 4:2 Formula™ sales framework that has dramatically reshaped selling strategies in the new home market.
Our discussion also highlights the expansion of Shore Consulting, emphasizing how Jeff’s leadership and his team’s dedication have propelled their status as frontrunners in the field. As well as, reimagining what the new sales leaders must‑do in order to stand out and adapt to the ever changing environment of residential real estate.
Tune in for an engaging conversation filled with expert advice and motivational stories, aimed at those looking to excel in the world of new home sales.
About Our Guest – Jeff Shore
Jeff Shore is the founder and CEO of Shore Consulting, Inc. a company specializing in field‑tested and proven consumer psychology‑based sales training programs. Jeff is a top‑selling author and an award‑winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speakers Group.
With over 30 years of real‑world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the minds of their customers to sell the way their buyers want to buy. Using these modern, game‑changing techniques, Jeff Shore’s clients generated over $65 billion in sales last year.
He resides in Northern California with his wife Karen. When he isn’t on a stage or on an airplane you can find him doting on his adorable gang of grandchildren, serving at his local church, or getting some ice time at the local rink where he plays in a competitive hockey league.
Episode 13, April 16, 2024
Intelligent Integration: AI-Driven Solutions Transforming Real Estate Technology
Join us on this enlightening episode of Market Pulse where host Aaron Fichera brings together two pivotal figures in the residential real estate technology landscape: John Cecilian, Co‑Founder and CEO of Cecilian Partners, and Robert Cowes, Founder and CEO of SmartTouch® Interactive. Together they delve into the groundbreaking collaboration between their companies, focusing on how artificial intelligence (AI) and innovative technologies are reshaping the real estate industry.
During our conversation we will further explore the synergy between technologies and real estate marketing and sales, discussing not only the current landscape, but also what the future holds for all stakeholders. They’ll provide a behind‑the‑scenes look at upcoming projects and potential future collaborations that aim to further leverage AI and new tech in creating sophisticated, user‑focused real estate solutions.
Tune in to discover how AI is not just a tool but a transformative element in building smarter, more responsive real estate environments, directly from the visionaries making it happen.
Episode 12, April 2, 2024
New Horizons in Home Construction with Livabl
In this enlightening episode of Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Lloyd Vaughn, Regional Director of Business Development for Zonda. With over two decades of experience in the home building industry, Vaughn shares his journey from new home sales to the astronomical growth of Livabl and Zonda, highlighting the evolution of his career and the innovative strategies of Zonda companies. Vaughn outlines the merger milestones that transformed Zonda into a multifaceted conglomerate, incorporating data analytics, technology, and various subsidiaries to redefine the home buying landscape.
As the conversation shifts to the future, we provide an optimistic outlook for the 2024 new home construction market, emphasizing the creative approaches builders are employing to meet demand. We reveal insights into buyer confidence, noting a growing preference for transparency, flexibility in viewing new homes, and the increasing desire for virtual tour options.
Exploring the developer network, this episode highlights upcoming trends and unique developments in new home construction, like the Mayfair or Meyer Ranch community near New Braunfels, known for its comprehensive amenities and livability.
Join us on Market Pulse as we navigate the evolving dynamics of the home construction industry, offering valuable insights and foresight into the future of home buying.
Episode 11, March 19, 2024
Opportunity in the Commercial Real Estate Storm
On this episode of Market Pulse host Aaron Fichera engages with Tim Donohue of CBRE, delving into the turbulent state of the commercial real estate sector in Austin and beyond. This episode promises an in‑depth exploration of how commercial and residential real estate markets interconnect, revealing the factors driving current trends and future opportunities. Gain expert insights into the evolving dynamics of these sectors and learn what developers, builders, and businesses need to consider in today’s economic landscape.
Don’t miss this exciting journey through the intricacies of real estate. Tune in for a comprehensive analysis that could redefine your understanding of the CRE market. Whether you’re a seasoned professional or just curious about real estate, this conversation is sure to provide valuable perspectives.
Episode 10, March 12, 2024
The AR Transformation: Shaping the Future of Real Estate and Home Buying Experience
In this episode of Market Pulse, Aaron Fichera delves into a conversation with Harrison Montgomery, Head of Growth with Aireal, exploring the seismic shift augmented reality (AR) is bringing to the real estate landscape. This episode goes beyond the basics of AR, discussing its integration into real estate through Aireal’s innovative platforms like Architech and OmniStream.
Beyond technology, this discussion broadens to cover the impact of digital innovation on market trends, customer engagement, and the future of buying, selling, and experiencing real estate.
Whether you’re a professional in the field or simply fascinated by the intersection of technology and real estate, this episode promises profound insights into how AR is crafting the environments of tomorrow. Tune in for an enlightening journey into the heart of tech‑driven real estate evolution.
Episode 9, January 31, 2024
Home Financing & Rates: Educating New Home Buyers with VIP Mortgage
In this engaging episode of Market Pulse by SmartTouch® Interactive, host Aaron Fichera sits down with Logan Sampsel, an experienced Loan Officer at V.I.P. Mortgage. Together, they delve into the current 2024 dynamics of residential real estate financing, unpacking how the latest trends and challenges are influencing both homebuyers and industry professionals. This episode offers a comprehensive look at the variety of mortgage options available, the impact of credit history and employment status on loan approvals, and the crucial role of down payments and private mortgage insurance.
We will also venture into the technological advancements reshaping mortgage processing and their benefits for buyers and industry stakeholders. Additionally, Logan provides valuable insights into loan servicing, addressing post‑mortgage concerns, and how industry professionals can adapt to the changing landscape.
This episode is a must‑listen for anyone involved in the real estate industry, from buyers to builders, offering practical advice and expert insights to navigate the complexities of today’s financing world.
Episode 8, January 9, 2024
Building Sustainable Housing Developments Without Breaking the Bank
Welcome to 2024 and a brand new year of Market Pulse episodes!
Dive into the realm of sustainable residential architecture in this episode of Market Pulse, featuring the experienced Meeta Morrison, AIA. With a 20‑year journey from the University of Texas to prominent architectural projects, Meeta discusses blending sustainability with aesthetics in residential construction and best practices.
We explore strategies in tackling diverse projects, from luxury homes to adaptive reuse, emphasizing passive design and environmental conservation. Meeta shares challenges in sustainable design, emerging trends, and offers advice for aspiring architects and developers looking to achieve zero‑emission.
This episode is a must‑listen for industry professionals and sustainability enthusiasts, offering a deep dive into creating energy‑efficient, comfortable homes. Tune in for insightful perspectives on shaping a sustainable architectural future.
Episode 7, December 12, 2023
Market Pulse End of the Year Recap: 2023 Trends & Beyond with Lisa Parrish
In this not‑to‑be‑missed episode of Market Pulse, we’re joined by Lisa Parrish of TeamPMP, one of the key figures in shaping the most prestigious homebuilding awards in North America. As 2023 comes to a close, Lisa brings her unique perspective and offers a comprehensive review of this year’s industry trends in homebuilding, community development, and the digital transformation of the market.
We also delve into the evolution of model homes, sales experiences, and innovative marketing strategies that have defined the industry this year.
Join us for another enlightening conversation and gain insights from this year’s trends that could help navigate the dynamic landscape of 2024 homebuilding and the real estate industry.
Episode 6, November 28, 2023
Alternative Homebuilding: Unique Solutions to Housing Affordability Crisis
On this episode of Market Pulse, host Aaron Fichera engages in a compelling conversation with Natalie Roberts, Principal at Social Strategies ATX and a leading figure in the manufactured home building industry. In this informative episode, we explore the dynamic world of manufactured, tiny, and alternative home building across the U.S.
Natalie, with her experience in over 80 projects across North America, sheds light on the significant growth and innovations in manufactured homes. We’ll delve into how these developments offer unique solutions to the housing crisis, focusing particularly on the Affordable vs. Attainable Housing debate.
Get ready for an insightful session where Natalie shares her expert views on regional trends, especially in California and Texas, and her take on the future of the housing industry. Whether you’re in real estate, planning your next home, or simply interested in alternative housing solutions, this episode provides a fresh perspective on the evolving landscape of homebuilding. Join us on Market Pulse to discover the potential of manufactured homes in reshaping our living spaces.
Episode 5, November 14, 2023
Building Hope: How Homes for HOPE is Changing Lives Globally
Join host Aaron Fichera on Market Pulse as he welcomes Matthew Baehr, Executive Director of Homes for HOPE. With a rich background in disaster relief and humanitarian aid, Baehr discusses the organization’s innovative approach to fighting global poverty through home‑building projects.
This episode will explore the impactful blend of constructing homes, providing microloans, and delivering business training in developing nations. Amidst current global challenges, particularly the conflict in Ukraine, Aaron and Matthew will discuss how Homes for HOPE adapts its mission to continue its vital work. Don’t miss this enlightening conversation on how U.S. home builders are building locally and making a difference globally.
Episode 4, November 1, 2023
The Future of New Home Construction: A Dive into AI and the Buyer’s Journey with Anewgo
In this riveting episode of Market Pulse, host Aaron Fichera sits down with Anya Chrisanthon, the Chief Branding Officer of Anewgo. Discover the story behind Anewgo’s meteoric rise in the construction industry, and how they’ve been at the forefront of revolutionizing new construction home sales. From interactive software that captivates potential buyers, to virtual tours that give an immersive experience, and the powerful data analytics driving those decisions – Anewgo has transformed the way builders market and sell.
But it doesn’t end there! Join the Market Pulse team as they delve deep into the evolving role of the salesperson and undeniable impact of Artificial Intelligence on the real estate sector. As buyer behaviours and expectations shift, how is AI not only meeting these changes but also predicting and molding the future of the buyer’s journey?
If you’re in the construction business, or even just AI‑curious, this episode promises insights that you won’t want to miss!
Episode 3, October 17, 2023
How Local Builders are Maneuvering Through a Tighter Market
On this special episode of Market Pulse, we delve into the world of semi‑custom homebuilding with Ellen Giddens, Co‑Owner and Vice President for the top ranked premier custom homebuilder in Central Texas, Giddens Homes.
With deep‑rooted family history in the Central Texas region, Ellen offers an unparalleled look into the intricate dance of building custom homes that resonate with the local spirit and today’s buyer. From navigating the real estate roller coaster of the last few years, to strategies employed to stand tall in a tightening market, this episode promises an ocean of insights.
How is Giddens Homes combatting the rising tide of interest rates? What innovative incentives are they rolling out to magnetize potential homeowners? And as we stand on the cusp of 2024, what vision does Giddens Homes hold for the future of homebuilding?
Buckle up for another riveting conversation that merges history, strategy, and forward‑thinking in the world of homebuilding!
Episode 2, October 3, 2023
Digital Strategies for Today’s Active Adult Home Buyer
In this insightful episode of Market Pulse, hosted by Aaron Fichera, we welcome industry experts Ben Keal of PrivateCommunities.com, Sara Carbonell of Amblebrook, and Robert Cowes of SmartTouch® Interactive to explore the ever‑changing landscape of 55+ Active Adult Residential Communities. This episode dives into key market trends that are influencing amenities and lifestyle choices in these communities. Our panel also delves into the latest digital marketing techniques—from social media campaigns to virtual tours—that are effectively engaging the 55+ audience.
Hear insights from Ben Keal on the invaluable role that online registries like PrivateCommunities.com play in enhancing visibility and lead quality for residential communities. Adding to this, Robert Cowes provides an overview of data‑driven strategies that can yield high returns on investment, focusing on key performance indicators crucial for marketing success. Whether you are a developer, marketer, or a stakeholder in the 55+ residential community sector, this episode offers a treasure trove of actionable insights and strategies.
Episode 1, September 19, 2023
Master Planned Developments in the Heart of Texas Hill Country
In this episode, host Aaron Fichera, COO of SmartTouch® Interactive, welcomes Robert Cowes, Founder and CEO, and Erika Ramon, Marketing Manager at Crown Community Development. Together, they explore the intricacies of digital marketing’s role in the Central Texas real estate boom, from leveraging analytics and branding to virtual home tours.
Erika also unpacks Crown Community’s strategic approach to master‑planned residential developments, offering a glimpse into how community visioning and marketing programming are reshaping the Texan suburbs. Whether you’re interested in the tech behind targeted real estate ads or curious about what goes into planning a residential community from scratch, this episode delivers both strategy and substance to keep you ahead in the market.
