An Answer to the Age-Old Question: How Often Should I Update My Real Estate Website?
September 18, 2018
Just how often should you update your real estate website? Depending on who you ask, the life of a modern …
SmartTouch® Interactive Blog
Everything you need to know about real estate marketing trends, news and more.
SmartTouch® Interactive Appoints Robert Cowes as President and Chief Executive Officer
August 28, 2018
Austin, TX – August 28, 2018 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing …
SmartTouch® Interactive Wins Eight Star Awards at the Texas Association of Builders 25th Anniversary Ceremony
August 21, 2018
Real Estate Marketing Experts Attend TAB Star Awards – Now Receiving Over 50 Industry Awards Austin, TX – August 21, …
SmartTouch® Is Awarded 8 TAB Star Awards in 2018
August 20, 2018
Real Estate Marketing Awards: Texas Association of Builders Star Awards The Texas Association of Builders (TAB) held their 25th Anniversary …
TAB Has Announced The 2018 Star Awards Winners!
August 13, 2018
2018 Star Awards Winners The Texas Association of Builders hosted their annual Star Awards celebration last Thursday, August 9th, at …
SmartTouch® Interactive Expands Real Estate Marketing Team
July 24, 2018
Real estate digital marketing agency adds 3 new marketing experts to further serve their clientele. Austin, TX – July 24, …
Unique Real Estate Marketing Ideas You Never Thought Of
July 17, 2018
You may have noticed the image above of the five light bulbs. All are lit, symbolizing great ideas, but only …
SmartTouch® Interactive Officially Introduces Homebuyer Geofencing Solution at PCBC: SmartTouch® Geo
June 26, 2018
SmartTouch® Geo uses the technology homebuyers take with them everywhere to target in‑market buyers and drive more onsite tours. Austin, …
Get Tweeting: Twitter for Real Estate Marketing
June 19, 2018
How to Use Twitter for Real Estate Marketing Effectively using Twitter for real estate marketing will depend upon if you’re …
SmartTouch® Interactive Finals for 12 TAB Star Awards to be Announced at the 25th Anniversary Ceremony
June 5, 2018
Building industry experts to join the 25thAnniversary of the Texas Association of Builders Star Awards Ceremony, August 9th Austin, TX …
Real Estate Facebook Marketing: A Worthy 10-Minute Read
June 1, 2018
Facebook Real Estate Marketing Facebook real estate marketing is absolutely one of the most important marketing channels you want to …
2018 Star Awards Finalists Announced
May 31, 2018
12‑Time Finalist & Award‑Winning Real Estate Marketing Agency: We’re Going to Star Awards! The SmartTouch® Interactive team will be joining …
Commercial Real Estate Marketing Ideas
May 29, 2018
Commercial Real Estate Marketing Ideas: Our Guide Depending on your area, resources, demographic, and previous exposure, putting together a commercial …
Real Estate Marketing Automation: Our Guide
May 24, 2018
Marketing Automation for Real Estate Marketing Automation refers to a software or platform that allows Marketing and Sales to automate …
8 Tactics to Include in Your Real Estate Marketing Strategy
May 23, 2018
Building the Right Real Estate Marketing Strategy for New Home Builders and Developers Every marketing plan needs an established …
Building a Successful Real Estate Marketing Plan
May 22, 2018
Every Real Estate Marketing Plan has a Purpose Every brilliant plan has a great purpose ahead of itself. There are …
SmartTouch® Interactive Introduces a New Way to Market Smart: Homebuyer Geofencing
April 24, 2018
The Company’s New Geofence Platform, SmartTouch® Geo, will be a Game Changer for Real Estate Marketing Austin, TX – April …
SmartTouch® Interactive Holds the Title of Grand MAX Associate of the Year for the 2nd Year in a Row – Press Release
April 17, 2018
HBA of Greater Austin Presents Real Estate Marketing Agency with Sales and Marketing Excellence (MAX) Awards for Their Lead Generating …
Grand MAX Winner and MAX Awards 2018 Associate Sponsor
MAX Awards 2018 Grand MAX Associate of the Year 2017 & 2018 The HBA of Greater Austin’s Sales and …
Don’t Do That! Search & Display Marketing Tactics You’re Currently Doing But Shouldn’t Be
April 4, 2018
You may already be running a Search or Display campaign or a combination of both…Good. You’re right on track. …
Celebrating Nine Finalist Positions for the HBA of Greater Austin MAX Awards
March 14, 2018
[Read Original Press Release] The HBA of Greater Austin’s Sales and Marketing Excellence Awards (2018 MAX Awards) is one of …
Award Winning Real Estate Marketing Agency is a Nine-Time Finalist for the HBA of Greater Austin MAX Awards
SmartTouch® Interactive is Recognized for Industry Lead Generation and Creative Marketing Campaigns Austin, TX – March 14, 2018 – SmartTouch® …
Encore Presentation: The Good, The Bad & The Staples of Email Marketing
February 16, 2018
What Does Email Marketing Look Like Today? Presented by Robert Cowes and Lianne McOuat originally at the NAHB’s International Builders’ …
The Good, The Bad & The Staples of Email Marketing – Press Release
February 8, 2018
As Seen at the NAHB International Builder Show January 2018 Austin, TX – Feb 3, 2018 – SmartTouch® Interactive, an …
SmartTouch® Interactive Launches Marketing Management & Lead Generation Programs for 5 New Real Estate Developer Clients
January 24, 2018
Award‑Winning, Full‑Service Digital Marketing Agency Provides Custom Marketing Strategies to Premier Residential, Mixed‑Use, and Luxury Condo Developers in Texas …
SmartTouch® Interactive Provides Customer Relationship Management & Marketing Automation Solution to 5 Residential Community Developers
January 18, 2018
Central Texas Developers Choose NexGen to Manage Their Builder Co‑Op Marketing Programs and Integrate Sales & Marketing Austin, TX …
Introducing Our New VP of Digital Marketing, Tanner Ross
January 12, 2018
From SEM Specialist to Vice President in 6 Years We are proud to announce, not a new addition to …
SmartTouch® Interactive Announces New VP of Digital Marketing
January 11, 2018
Real Estate Digital Marketing Agency Promotes Valued and Dedicated Team Member Tanner Ross to Vice President of Digital …
SmartTouch® Interactive Produces 7 Websites for North Texas Developer, Centurion American Development Group
January 10, 2018
In conjunction with HotOn! Homes, SmartTouch® Helps Prominent Texas Developer Build Up Their Online Presence Austin, TX – Jan …
The President of SmartTouch® Interactive and VP of Strategy at McOuat Partnership Team Up to Present at the NAHB International Builders’ Show®
December 20, 2017
The President of SmartTouch® Interactive and VP of Strategy at McOuat Partnership Team Up to Present at the NAHB International …
SmartTouch® Holiday Hours
December 19, 2017
We will be out of office December 25 – January 2, but a member from each team will still …
“Don’t Do That! Search & Display Marketing Tactics You’re Currently Doing, But Shouldn’t Be” – IBS Tech Byte
December 12, 2017
SmartTouch®’s Tanner Ross & Strategus’ Joel Cox to Present at NAHB International Builders’ Show® 2018 “Don’t Do That! Search & …
Lunch with SmartTouch® Interactive & NewHomesDirectory.com!
October 31, 2017
Maximize Your Online Presence & Capture New Home Seekers Last Wednesday and Thursday, Robert Cowes and Sarah Cook presented …
Recording Now On Demand – How To Give Your Remarketing Strategy A Dynamic Advantage
October 24, 2017
A personalized experience is one of the most effective ways to get a buyer to convert. Whether the buyer is …
SmartTouch® Interactive to Host Webinar On Dynamic Remarketing
October 4, 2017
“How to Give Your Remarketing Campaign a Dynamic Advantage” Presented by Joel Cox, Strategus Austin, TX – October 4, …
October Webinar – How To Give Your Remarketing Strategy A Dynamic Advantage
October 3, 2017
Awesome! You’re retargeting your website visitors. If it’s not dynamic, you’re likely missing out on valuable performance. Free Webinar: …
SmartTouch® Interactive Is Honored with Six Texas Association of Builders Star Awards for 2017
August 15, 2017
The Austin‑Based Real Estate Marketing Agency Received Six Awards in the Promotions Categories Best Email Message, Best Online Advertisement, and …
SmartTouch® Takes Homes 6 TAB Star Awards For 2017
Helping Home Builders & Developers Sell More Homes There is nothing more rewarding than helping a family find their new …
Robert Cowes & Tammy Arishenkoff Visit Simplicity by Hayden Homes & Hayden Homes
July 28, 2017
Robert & Tammy Visit Two New NexGen Clients For Training & New Marketing Strategies Robert Cowes, SmartTouch® Co‑founder & President, …
Are Your Email Campaigns Not Performing?
July 20, 2017
Quit Wasting Time on Email Campaigns That Don’t Work! Homebuyers encounter a great deal of content in their email …
SmartTouch® Visits PCBC & Industry Leaders in San Diego, CA
July 14, 2017
SmartTouch® Participates in PCBC Real Estate Marketing Experts Roundtable At the end of June, two of our team members, …
Introducing 6 New Members to The SmartTouch® Team
July 10, 2017
As SmartTouch® Interactive’s clientele continues to expand across Canada, the U.S., Mexico, and Panama, we want to give a warm …
Growing Austin-Based Real Estate Marketing Company SmartTouch Interactive Expands Their Ranks
SmartTouch® Interactive Welcomes 6 Talented New Members To The Team Austin, TX – July 11, 2017 – SmartTouch® Interactive, an interactive …
SmartTouch® Interactive Sponsors MetroStudy HomeBrew Event
July 3, 2017
MetroStudy’s Second Ever HomeBrew Event was Held June 22nd at Dogwood at Rock Rose in The Domain. Austin‑area builders and …
Give Your Emails The Best Chance Of Delivery With Smart+ Campaign Tools – Extended Promotion
June 28, 2017
IMPROVE THE QUALITY OF YOUR CAMPAIGNS & CONFIDENTLY SEND TO BUYERS We’ve added new enhancements to our lead nurturing CRM/Marketing Automation platform, …
New Features Have Been Released By SmartTouch® Interactive For Their Lead Nurturing CRM/Marketing Automation Platform, NexGen
June 26, 2017
NexGen’s Latest Software Release Includes Four New Features That Will Enrich Client Lead Generation and Lead Follow‑Up Austin, TX …
SmartTouch® Interactive is a Finalist for 17 Texas Association of Builders 2017 Star Awards
June 14, 2017
The Austin‑Based Real Estate Marketing Firm Made the Short List for 17 Total Awards in 11 Categories, including Best Email …
SmartTouch® Interactive Achieves Personal Best for 2017 Star Awards, Earns 17 Finalist Positions
June 13, 2017
The Texas Association of Builders (TAB) has announced the finalists for the 2017 Star Awards! Out of the 19 …
Smart Emails: Top 5 Things You Need To Know About Effective & Confident Email Delivery
June 9, 2017
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Give Your Emails The Best Chance Of Delivery With Smart+ Campaign Tools
June 5, 2017
IMPROVE THE QUALITY OF YOUR CAMPAIGNS & CONFIDENTLY SEND To Buyers We’ve added new enhancements to our lead nurturing CRM/Marketing Automation platform, …
SmartTouch® Interactive Expands Relationships With Marketing And NexGen CRM Clients
May 23, 2017
The Comprehensive Digital Marketing Agency Hits A Record of Adding And Expanding Relationships with 16 Clients Total In The First …
The SmartTouch® Team Takes a Trip to Tres Lagos!
May 19, 2017
The SmartTouch® Team Takes a Trip To The RGV to Visit Client and Friends at Rhodes Enterprises: Developer of Tres …
Robert Visits with Luis from Simca at Their Beautiful & Green Condo Community in Tulum!
May 10, 2017
Visit the Querido Tulum Website “An exclusive development that combines the majesty of its geographic location with the power to …
“The Who, How & Why of the New Construction Buyer” Presented By Zillow Group
May 4, 2017
Who is the new construction home buyer and how/why are they searching? What are their emotional and rational needs? If …
SmartTouch® Interactive Attends BDX Digital Transformation Summit
April 28, 2017
The BDX Digital Transformation Summit 2017 is an intimate event for real estate industry leaders wanting to stay up …
Real Estate Facebook Marketing: A Worthy 10-Minute Read
April 27, 2017
Facebook Real Estate Marketing Facebook real estate marketing is absolutely one of the most important marketing channels you want to …
Join Us For “The Who, How and Why of the New Construction Buyer”
April 26, 2017
When? Thursday, May 4th, 2017 What Time? 9 a.m. PST/11 a.m. CST Where? Anywhere you can connect to Wifi! Want …
SmartTouch® Interactive Wins Inaugural Grand MAX Associate of the Year at MAX Awards 2017
April 17, 2017
SmartTouch® Interactive is Honored with Three Sales and Marketing Excellence (MAX) Awards For Their Marketing Prowess The Sales and Marketing …
In Memory of Luis Botello
March 30, 2017
The SmartTouch Team is saddened by the loss of their teammate, contributor, and friend Luis Botello, who passed last Friday, …
SmartTouch® Interactive Has Released New Enhancements To Their CRM/Marketing Automation Platform
March 27, 2017
New Enhancements And Improved Functionality Are Now Available In SmartTouch® NexGen Austin, TX – March 28, 2017 – SmartTouch® Interactive, …
We’ve Gone to Panama to Meet Our New Client Lucero Homes!
March 9, 2017
SmartTouch® President, Robert Cowes, and our talented Sr. Art Director, Bruno Sanchez, tour Lucero County Club in Boquete, Chiriqui …
We’re Finalists for Seven 2017 MAX Awards! – See The Work
March 6, 2017
7 MAX Awards Finalists Entries See The Work The Home Builders Association of Greater Austin (HBA) just announced the …
Drone Shots of Downtown Views at The Lofts at St. Stephens
March 4, 2017
Director of Technology, Albert Castillo, and developer Mike Pruitt take drone shots of the Downtown Austin views from The …
Did You Hear About The Creative Elements That Generate More Leads?
February 24, 2017
Missed the Webinar? Which Worked Best? Creative Elements that Generated More Leads You’ll find the presentation slides here. Dave …
Welcome Cynthia Barbarito! New Senior Account Director
A great big welcome to Cynthia Barbarito our new Senior Account Director! She’s joining Emil Zawatski in leading some …
Real Estate Websites That Convert
February 22, 2017
Did you know that 95% of homebuyers begin their new home search online? This means your website is essentially the …
Happy Valentine’s Day! – SmartTouch Interactive
February 14, 2017
Happy Valentine’s Day from SmartTouch® Interactive! We hope you have the chance to get off early and celebrate! Whether …
Join Our February Digital Marketing Webinar! Which Worked Best? Creative Elements That Generated More Leads
February 7, 2017
Dave Miles and Robert Cowes will be presenting their highly‑successful IBS presentation in our February digital marketing webinar on …
SmartTouch® Interactive Updates Their NexGen CRM Lead Adaptors
January 31, 2017
SmartTouch® Interactive Aggregates Clients’ Leads By Integrating Their NexGen CRM With Multiple Lead Adaptors Austin, TX – February 1, …
SmartTouch® Interactive Signs 6 New Clients to CRM/Marketing Automation Platform
January 25, 2017
Brock Built Homes, TriCorner Homes, Fairfield Homes, Hayden Homes, Novak Brothers and The Lofts at St. Stephens Select SmartTouch® …
“Own The Internet” – Successful Digital Marketing — Review
January 20, 2017
How To Improve Your Digital Marketing Texas Builder Magazine Published in the Jan/Feb 2017 publication, Mary Jay Lou with …
Dave Miles & Robert Cowes Deliver Building Knowledge Session At IBS — Review
View PPT Presentation Dave and Robert deliver a fun and interactive presentation at the NAHB International Builders’ Show in Orlando, …
2017 Housing Forecast Greater Austin, HBA & Austin Board of Realtors
January 19, 2017
The Home Builders Association of Greater Austin and Austin Board of Realtors hosted their annual housing forecast for the …
SmartTouch® Interactive Wins 9 More Real Estate Marketing Awards in 2016
January 17, 2017
After Their Award‑Winning Real Estate Marketing Campaigns in 2016, SmartTouch® Interactive Is Now Honored With Over 30 Industry Awards …
Dave Miles & Robert Cowes Deliver Building Knowledge Session At IBS
January 12, 2017
View PPT Presentation Dave and Robert deliver a fun and interactive presentation at the NAHB International Builders’ Show in Orlando, …